Internet marketing has gained popularity in recent years, accelerated further by the current economic climate. Internet marketing is more targeted and measurable than traditional advertising. However, recent research data shows that telemarketers can convert almost 60% of calls into sales leads by using customized templates and scripts for specific customers. Additionally, telemarketing can qualify the customers before setting up the appointment by asking a few questions unlike internet advertising where it is not as easy to qualify the user based on a click to your website.
The good news for online advertising is that the advertiser can choose to pay for performance where you can choose not to pay for the number of times that the ad appears on a particular site online but pay only when the user clicks on your ad and lands on your website. This helps reduce the “marketing waste” and reminds us of John Wannamaker’s quote which is so relevant today “I know half of my marketing dollars are wasted…I just don’t know which half!”. On the other hand, the purpose of telemarketing is to make calls, qualify business leads and setup appointments for your sales team to close them into sales. Telemarketing companies get paid on number of calls made and not number of appointments setup. This has made it difficult for them to compete with internet marketing based on the “pay for performance” message that is so heavily used by internet marketing companies to shift more dollars online. But, if you are looking to target a specific customer such as the 14.6 million US small businesses or consumers with household incomes of $100K+ it may be more cost effective and easier to do so with telemarketing than online marketing.
Online marketing has gained more popularity because it is non intrusive compared to telemarketing that is often considered intrusive specifically when it comes to targeting individual consumers. The government has also passed several regulations including the “Do-Not-Call” lists so that consumers can register their phone numbers if they do not want to receive intrusive calls from telemarketers. However, telemarketing companies are still very much in demand when it comes to qualifying and targeting business leads and setting up appointments with business owners and decision makers.
Online marketing provides marketers with several options such as search engine marketing, search engine optimization, banner advertising and social media marketing. Each of them serves a different purpose depending on whether the marketer’s objective is to looking for a direct response or create an impression. It is important for every marketer and business owner to better understand the sophisticated internet marketing solutions and practices before allocating marketing budget to them or you will overspend and waste half of your marketing dollars on them. In comparison, telemarketing is very simple as its purpose is to make calls, qualify business leads, setup appointments and fill the sales pipeline so that the sales rep or account executive can follow-up and close the sale.
To conclude, online marketing and telemarketing are both effective. But, its important for marketers and business owners to know their marketing objective, understand the various options and select the one that will best address their specific business needs.
Tags: Business Leads, Call Centers, Internet Marketing, online advertising, online marketing, sales leads, Telemarketing
Get A FREE
Telemarketing
Quote
|
SUBSCRIBE TO RSS FEED
YES! Great piece, keep up the terrific work. This is the type of information that should gain recognition for it’s craft. More writers should learn from you. This is right on the money.
I have been trying to Gain access to this site for a while. I was using Chrome then when I tried Firefox, it worked just fine? Just wanted to bring this to your attention. This is really a greatblog. I have a bunch myself. I really admire your layout. I know this is off topic but,did you make this theme yourself,or purchase from somewhere?
What a website you have here. You have a real knack for making a blog readable and easy on the eyes. Some sites look like train wrecks, but not this one
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!
What a website you have here. You have a real knack for making a blog readable and easy on the eyes. Some sites look like train wrecks, but not this one
Nice to see that there are blog owners that care about their blogs and not post all kind of useless stuff but rather try to keep it clean and valuable for the sake of their subscribers. You
I have to say this is the fourth time I have read your website and Im diggin it! I added your weblog to my rss reader. Looking forward to see more posts!
Do you have any more info on this? pls post if yes . really appreciated
The above writing was great. I find it very interesting and I will surely forward this to my friends online. Anyway, thanks for sharing this.
What a website you have here. You have a real knack for making a blog readable and easy on the eyes. Some sites look like train wrecks, but not this one
The above writing was great. I find it very interesting and I will surely forward this to my friends online. Anyway, thanks for sharing this.
Hey I just wanted to let you know, I really like the writing on your website. But I am utilising Chromium on a machine running version 9.04 of Ubuntu and the UI aren’t quite right. Not a serious deal, I can still fundamentally read the articles and look for for info, but just wanted to inform you about that. The navigation bar is kind of tough to apply with the config I’m running. Keep up the great work!
Do you have any more info on this? pls post if yes . really appreciated
The above writing was great. I find it very interesting and I will surely forward this to my friends online. Anyway, thanks for sharing this.
I think that that was really interesting. Good post!