How to Save With Call Center Outsourcing?

Tuesday, June 22nd, 2010

Call center services are labor intensive and costly, which is primarily why many businesses are outsourcing the function to call center services companies. Apart from saving costs, call center outsourcing frees up in-house resources to focus on reveune generating tasks. Experienced call center companies that have shared strong relationships with businesses bring in positive changes that enhance business productivity and efficiency. 

The quality of an outsourced call center is very important as the telemarketing call center agents will be talking to your customers on your behalf. Their pofessionalism will go a long way in shaping your brand that will directly impact your business’ bottom line. The cost of hiring a professional call center may seem high initially, but the returns on this investment will be significant.

Call center outsourcing helps small and mid sized business save. Here’s how:

1. Reduced employee costs

By outsourcing call center services, the small and mid sized business does not have to recruit or train call center agents for customer service and support.  No overhead costs such as health insurance and employee benefits to deal with. The business can direct its investments and resources towards other revenue generating and profit making initiatives.

2. Reduced infrastructure costs

In-house call center services involves the cost of procuring and maintaining communications equipment and network and office space. By outsourcing call center services, businesses tap into a pre-established organization that has the necessary infrastructure and skilled personnel. Typically, personnel use a hosted solution at the outsourced call center location. Many call center services use CRM solutions to manage customer service  information and activities.

3. Call Center Agent Skills 

Lack of call center agent training, especially in soft skills as well as technical know-how often leads to increase in customer complaints. Outsourced call center services recruit and train call center agents that have the required customer service skills to assist customers. Though some time is spent on training personnel to align them with your business’ strategies, the learning curve is short.

4. Scaling up and down

With call center outsoucing, businesses can meet their unexpected spikes and slumps in customer service calls. Call center services have several clients and they can manage the fluctuation in call volumes. This alleviates small and mid sized businesses from having to staff up or downsize based on seasonality of call volumes and still meet their customer service needs with affordable call center pricing.

5. Organizational expertise

Outsourced call centers use techniques such as target analysis and scripts to improve the effect of telemarketing calls. Personnel are trained to respect the potential customer’s time and drive the conversation towards a resolution or sale. A survey across industries reveals that professional call center services have helped businesses improve profits through up-selling and cross-selling by 25%, reduced complaints and errors by 50%, and enhanced quality control and compliance practices significantly.

6. Improved compliance

Outsourced call center services update their staff on the latest federal, state and regional laws governing telemarketing. Businesses that do not comply with these strict rules face severe penalties and can even have their license revoked. By having call center services take care of telemarketing, businesses protect themselves from possible fines or litigations.

Businesses that outsource call center services can improve bottom line by improving customer support services and marketing initiatives while keeping a cap on expenses. Professional telemarketing and call center services help organizations improve business practices for greater customer satisfaction and business growth.

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How to Select A Professional Telemarketing Service?

Thursday, June 17th, 2010

Telemarketing Service, in spite of being unpopular with customers, is a multi-billion dollar industry. Telemarketing is one of the most cost-effective ways of promoting products and services, and collecting feedback from customers. Recent studies have shown that small and mid sized businesses that have invested in a professional telemarketing service have been successful in increasing their sales revenues and profit streams by 2x.

How does telemarketing work?

The job of a telemarketing service is to receive calls from customers or make calls to a target audience to promote products and services. The goal is to generate sales leads and build relationships with decision makers. Whether a call is inbound or outbound, the telemarketer’s task is to engage the customer’s interest and answer queries.  Normally, professional telemarketing companies call customers 2-3 times before closing a sale or scheduling an in-person sales meeting.

Many telemarketing services use a combination of customer service reps and automated answering systems to handle with call volumes. Automated answering systems are not a great hit with customers unless their query is very straightforward and common.

What are the typical services offered by telemarketing companies?

Telemarketing is often burdened with the task of generating qualified leads. With a telemarketing service qualifying leadsfor your business, the field sales force can focus their time and energy on closing them into sales. Advancements in technology have made outsourcing telemarketing a viable and productive option. In fact, many call center executives work from home. They are formally trained by the telemarketing call center and have the necessary set up to handle calls from home.

Outsourcing telemarketing alleviates small and mid sized businesses from the effort and expense of hiring in-house telemarketing staff. In addition, outsourced telemarketing companies offer other services that help businesses run more smoothly, such as:

  1. recruitment
  2. scaling staff up or down as per need
  3. training
  4. script creation
  5. market surveys and research
  6. setting appointments
  7. up-selling and cross-selling
  8. supporting marketing campaigns
  9. direct mail follow ups
  10. customer service process improvements

What to look for in a professional telemarketing service?

A few key points that you must verify when evaluating prospective telemarketing services are:

  1. How well does the agency understand your industry?
  2. Has the staff worked with the type of customers your business deals with?
  3. How does the agency check leads?
  4. How does the agency ensure members of the Do-Not-Call registry or privacy lists are not called?
  5. How well does the agency observe state and federal regulations surrounding telemarketing?
  6. Does the agency have low call abandonment rates – the time customers are placed on hold before being attended by a telemarketer?
  7. What is the conversion rate of telemarketing calls?
  8. Does the agency provide detailed reports and statistics that work to increase effectiveness of marketing campaigns?
  9. How comfortable and skilled are the telemarketers in cold calling new customers?
  10. How does the telemarketing agency train its staff in contacting leads, engaging customers and closing deals?
  11. Do the telemarketers have the ability to engage key decision makers at the firm being called?
  12. What is the turnover rate?

Clearly, the selection of outbound telemarketing services should be based on professionalism and phone skills rather than cost savings. As the telemarketers will be communicating with your customers every day, their performance and professionalism will affect your business reputation and brand. It is critical that you work with professional telemarketing companies that staff skilled personnel to build strong customer relationships resulting in increased revenue and profit streams.

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Advantages of Outsourcing Payroll Services

Tuesday, May 25th, 2010

Payroll Services is a complex task that involves meticulous accounting and administrative functions, paying employees on time and compliance with local, state and federal tax regulations. The IRS has a record of penalizing companies for even the smallest transgression in tax calculations — a common enough situation due to ever changing tax laws.

Small businesses in particular find themselves embroiled in legal regulations as the company grows and increases its workforce. In fact, typical customers of payroll services companies are the small and mid sized businesses. These businesses are not big enough to have an independent payroll services department, but sufficiently large to feel harassed by the complexity of payroll processing.

Businesses can avoid the pains of payroll services by outsourcing the job to payroll providers.

Outsourcing services offered by payroll services companies

Payroll processing is much more than cutting checks for employees. Accounting and administrative requirements vary across states, regions and countries. Payroll services providers are experts in this field and can be of great help to businesses that have a presence in multiple states and countries.

Third party payroll services providers help businesses by:

  1. familiarizing them with employee compensation laws and regulations
  2. withholding the correct tax amount and deductions to calculate employee salaries
  3. filing appropriate tax returns
  4. managing employee’s personal and payroll data
  5. complying with government regulations
  6. ensuring the payroll process is efficient and free of errors
  7. allowing the business to focus on its core competencies

Administrative services rendered by payroll services providers

In addition to financial reporting and tax management, payroll providers offer administrative services such as:

  1. timely printing and delivery of employee paychecks
  2. depositing salary into employee bank accounts directly
  3. completing and submitting necessary paperwork such as reports to regulatory bodies
  4. withholding funds and submitting tax to authorities on time
  5. printing and sending out tax documents such as the Form W-2

Benefits of Outsourcing payroll services

Payroll providers are effective in alleviating the stress of payroll accounting on businesses. The providers have specialized personnel who are conversant with tax laws and regulatory requirements. They ensure accuracy and timeliness in the payroll process, saving businesses on payroll services costs including paying fines due to accounting errors and late tax payments.

Payroll services take partial or full responsibility of the business’ payroll functions. This reduces the risk of the business being held legally liable in case of any errors in accounting.

Payroll services companies make it convenient for businesses to get new employees on board as they can scale up their administrative services instantly.

Many businesses have offices or branches in different parts of the globe. Payroll providers have the experience to overcome regional accounting and regulatory hurdles, streamlining the process of hiring and paying international employees.

Shifting tax obligations are increasing the complexity of payroll calculations and challenging businesses to keep abreast. An increasing number of businesses are finding it safer and easier to delegate payroll functions to third party payroll service providers. Payroll services are equipped with the necessary resources, experience and specialized knowledge to deliver accurate and timely results. With a payroll services provider by their side, companies can focus on revenue generating tasks and business growth.

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Sweat Equity – Cash Strapped Companies Find A Way To Do More With Less

Saturday, May 22nd, 2010

Outsourcing and globalization of manufacturing allows companies to reduce costs, benefits consumers with lower cost goods and services, and causes economic expansion that reduces unemployment, and increases productivity and job creation.

 - Larry Elder

The outsourcing industry has been crucial in supporting partner businesses that have been challenged by insufficient workforce or skills for the operations that are an inevitable part of every commercial enterprise. Without the convenience of outsourcing services to professional and skilled third parties, many businesses today would stop functioning. With an outsourced partner, businesses are freed from the responsibilities of recruiting, hiring and training employees in required skill sets. They are also spared the costs of employment contracts, insurance, office space and equipment.

As outsourcing companies work for more than one customer, they have adequate personnel, necessary expertise, and the experience to do the job faster at competitive rates. Businesses only need to tap into an established and organized workforce that just needs to adapt to its way of working. However, that’s not the only advantage. Outsourcing companies such as call centersmedical billing and logistics help the hiring company rework and standardize its working policies leading to sustainable revenues.

Inbound Call center services have been in great demand due to the large scale layoffs in the market.  Businesses use call center companies to meet the demands and expectations of peers, customers and suppliers. Call center services handle customer support services, telemarketing, answering services, enquiries, orders, business leads qualification, and appointment scheduling for businesses.

By outsourcing some of the business operations such as payroll and HR outsourcing, companies have successfully increased bottom lines and productivity of employees. Temp staffing enables businesses to manage unexpected demand or employee exits. Be it an accountant, IT consultant or janitor, temporary staffing can get you the required personnel.

With a third party taking care of non-core business operations, the business’ workforce is channelized towards growing the core competencies of the business and strengthening the brand. Small business owners too are alleviated from the pressure of keeping track of HR, bills, finance and other operations that can bog them down.

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Payroll Preparation Services – A Smart Choice for Small Business

Friday, May 14th, 2010

Payroll preparation services is a smart move for all businesses, but especially so for small and mid sized companies. Even with skilled human resource professionals, payroll processing can be a complicated and laborious job. Payroll service companies also offer additional administrative services, they cost less in the long run and make sure the business does not get behind in paying salaries or filing taxes.

How can a payroll preparation service help your business?

Small businesses may think they are doing well enough with in-house personnel handling paychecks and tax filing. However, if management and owners calculate the costs of salaried personnel devoting valuable employee hours to the job, printing and delivery of checks, accounting software and trainings, they may find that they are paying much more than what they would by hiring an outsourced payroll services firm. In addition, in-house personnel should have up to date knowledge of state tax laws and legislations, adhere to deadlines and be informed of changes in workforce. Inexperienced handling of payroll processing can cost the business expensive dollars in penalties for late or inaccurate tax payments.

What does a payroll service do?

Outsourced Payroll Services Companies are a cost-effective means of handling payroll processing that also saves time. Professional payroll preperation services have the necessary tools and expertise to:

  1. keep track of turnover
  2. keep track of employee hours worked, overtime, etc.
  3. calculate pay amounts and tax deductions for each employee
  4. print and deliver paychecks
  5. pay payroll tax in accordance with laws of different states
  6. provide management reports

In addition to standard services, payroll service providers also offer other value added services such as:

  1. automatic check signatures
  2. direct deposits
  3. handling W-2 forms
  4. tying up employees with 401(k) and Section 125 mutual fund plans and facilitate automatic deductions from their paychecks

How to select a payroll services company?

Businesses should consider the following factors before tying up with a third party payroll service provider:

Stability: If the firm offers only payroll services, it should have at least a few hundred clients. This is indicative of stability and good performance.

Fee amounts: Many providers attract businesses by offering low base processing costs. However, they may charge high fees for any additional services. Businesses would be wiser to hire a provider that costs higher but offers more services than vice versa.

How do the payroll services companies work?

At the start of each pay cycle, the business should transfer personnel data to the provider’s system. Earlier, this was done through phone or fax, but the current mode is electronic media. The payroll provider provides the software application for business personnel to enter employee’s pay rate, vacation time and deductions, and this information is transferred to the provider’s end. Online payroll data entry is also gaining popularity with advancement in security features of web applications. Information entered online is immediately visible to the provider.

What do payroll services cost?

Small business payroll service providers can charge anywhere from $3 to $5 per check. Businesses are charged extra for add-on services such as direct deposit, check delivery and tax filing. Different providers charge varying amounts for services such as setting up accounts, updating employee records, adding or removing employees. This is an important number to watch as these fees can vary dramatically across providers.

Small businesses can save valuable dollars by outsourcing payroll functions and offloading the responsibility of related administrative tasks. Besides saving money, small business owners get more time to devote to business development and growth.

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What Payroll Services Companies Can Do For Your Business

Thursday, April 22nd, 2010

Businesses planning to hire a payroll preparation service should consider the many ways by which payroll companies can contribute to the company’s functions. Many payroll companies offer services that go beyond payroll processing. A few of them have rebranded themselves as a professional employer organization (peo) as they can deliver almost all the functions served by human resource departments:

  1. Employment Administration
  2. Employee Benefits
  3. Employer Liability Management Services
  4. Training & Development

The following are some factors for companies to consider while selecting a payroll service or a peo:

Effective payroll processing

Several businesses clock time physically to keep track of the hours worked by employees, break times, vacation time, overtime, sick leaves and so on. Payroll companies should be able to use information from this tool to process payroll.

Sometimes, employees need to work away from the office. This time cannot be clocked directly, but is part of the employee’s time on the job. Payroll companies can make this easier on employees and employers by providing advanced software applications that allow employees to report the hours worked by them on phone or online. This process also does away with timecards and the need to manage timecard information.

Tax calculations in accordance with state and federal laws

Payroll companies calculate federal, local and state tax withholdings for all the employees in the company and send out W-2 and 1099 forms at the end of the pay period. Payroll service providers may also offer extensive tax filing and management services to relieve businesses of the need to keep up with changes in taxation rules and codes.

Accurate and timely paychecks

Accurate and timely paychecks are an important factor in building a good relationship with employees and establishing a positive image of the business in the market. Payroll service providers make sure paycheck calculations and tax deductions are accurate and that employees are always paid on time.

Meeting business requirements

Many businesses try to maintain cash flow by issuing paper checks to employees. However, the significance of float has been considerably reduced by the speed of internet based transactions. In addition, paper checks also involve the cost of the resource. Sometimes, remote employees need to be sent paper checks. Payroll companies should meet this requirement and dispatch the check so that it reaches employees by the published pay date.

Payroll services should also offer direct deposit options to companies. This is a common expectation of most businesses and their employees. Businesses that hire people from all over the globe also look for services such as wire service remittance and prepaid debit cards.

Add-on services

Many payroll service providers offer add-on services such as insurance plans, retirement plans and administration of worker’s compensations.

Integrating with the business’ accounting system

Payroll service providers should use software that integrates with the company’s accounting system to avoid re-entering data that already exists in the client’s system. The system should also be effective in maintaining a secure audit trail.

Payroll services can assist businesses with much more than just payroll processing. Businesses should examine payroll companies closely to ensure the provider of choice meets all their needs in the present time, and has the potential to meet expectations in the future as well.

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Finding the Right Telemarketing Call Center

Friday, April 9th, 2010

Telemarketing call centers can be a powerful medium for driving new sales, because it works through direct contact with the prospect. It’s not surprising that telemarketing call centers boast ambitious results. When handled properly, telemarketing can work miracles on your close rates. But not all services are up to the sensitive task of reaching out to consumers directly. The following criteria help businesses distinguish the telemarketing call center experts from the amateurs, and establish a lasting partnership capable of delivering on the promises.

More than a Rainmaker: The Complete Telemarketing Picture

Finding qualified leads and driving sales are just the beginning of effective telemarketing. The best telemarketing services not only achieve results, but also enhance public perception of the client’s brand in the process. These two functions go to the heart of effective sales and marketing, and have the potential to deliver value far beyond the cost of the service.

When evaluating telemarketing services, it pays to consider these important factors:

  1. Call Center Agent Training. No telemarketing service can be effective without a team of trained agents staffing the call center. Agents with experience in customer-facing roles and formal customer service or telemarketing sales training are more likely to be adept at handling sensitive situations and maintaining a professional demeanor. These are the agents a business needs on the frontlines of the customer relationship.
  2. Track Record. Candidates should be able to present and defend the methods they use by pointing to case studies of past successes. An experienced telemarketing service will have the industry expertise to implement the current best practices in telemarketing, as well as the firsthand experience to develop tactics of their own.
  3. Legal Compliance Measures. As important–arguably, more important–than a proven track record in telemarketing sales conversions is a flawless legal compliance record. Federal legislation in the 1990s has produced a thicket of legal regulations to rein in telemarketing practices. Foremost among them is the Do Not Call List. Before entering into a contract with a telemarketing service, a business should inquire into procedure for scrubbing leads against this and other privacy lists. In-house auditing teams also indicate a telemarketing company’s commitment to legal compliance. Businesses can check for past abuses by contacting the Better Business Bureau and other external compliance organizations.
  4. Technological Infrastructure. The top telemarketing companies invest in up-to-date call center software, hardware, and communications service plans. Some of the available technology includes CRM and data management applications, digital recording, off-site monitoring of the system, web-enabled call stations, and digital backup.

These essential criteria will help businesses narrow their list of telecommunications candidates to those services capable of delivering the best value. From this point, finding the right partner is a matter of checking business references, evaluating available services, and negotiating contract terms such as performance guarantees. The reward of this due diligence: a lasting partnership capable of realizing a business’ full potential in the marketplace.

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Top Ten Home Based Business Ideas

Saturday, March 27th, 2010

Nearly everyone who starts their own home based business does so because they perceive self-employment as the shortest route to self-actualization. In other words, they wish to unleash the potential deep inside themselves and seize control of their own destinies.

Yeah, right. In reality, almost everyone who starts their own business does so for two reasons. First, they think they’ll make more money. And secondly, they relish the precision of the exquisite anatomical detail with which they will tell their existing boss exactly where he or she can put their job.

Budding entrepreneurs need to find work that they can do during the flexible hours that make up their spare time. That way, they can deliver that much-rehearsed speech to their existing boss only when they’re sure they can afford to.

Here are the top ten home based business ideas:

1. E-Commerce

If you’d like to own a store, but can’t afford either to pay the rent or to put in the hours, then e-commerce is for you. It takes very little investment to start up, you can begin on eBay and you can expand with your own Web site once revenues start to flow.

The principles behind e-commerce are exactly the same as those for other forms of retail:

  1. buy cheaply, usually in bulk;
  2. sell the goods for more money;
  3. make sure that the difference between your buying and selling prices (your gross margin) is enough to cover your costs, and deliver a profit stream.

It ain’t rocket science, not least because someone who builds a successful e-commerce website can often make more than a rocket scientist.

2. Freelance Writing

If English was your favorite subject then why not think about writing for profit? It’s not easy getting started, and you have to have a real way with words to make any money at all. But it’s a great life once you’re established.

Don’t expect to be paid much (or, perhaps, anything at all) until you have a body of published work under your belt. Most people start off by offering free feature articles to local newspapers and magazines, and then build up from there.

3. SEO (search engine optimization)

Once you’re established as a writer, you can go on to specialize in search engine optimization (SEO). This is a specialist form of content writing for the world wide web, which helps a Web site to appear higher in the search rankings on Google, Bing and other search engines. With SEO, you need to repeat relevant keywords without that repetition becoming too obvious. You see? The keyword “SEO” appears three times just in this short paragraph.

4. Telemarketing

Not everyone wants to be an entrepreneur. Maybe it would suit you better to find part-time work that you can do from home around hours that largely suit you. In that case, why not investigate telemarketing opportunities?

Of course, you’ll only succeed if you’re good with people, and don’t mind the occasional bit of ripe language from callers whom you’ve dragged out of the john. You won’t make a fortune (most telemarketing companies offer $8-$12 an hour) although there may well be commission opportunities.

5. Artists

Ninety-nine percent of all professional artists fall into one of two categories. The first comprises those who are purists. They produce cutting-edge work and are driven only by inner demons. Financially they are almost all either poor or destitute. Think rat-infested garrets.

The other category includes those who understand marketing, and cater to popular (in artspeak “bad”) taste. Their work is despised by critics, but loved by most people who buy pictures.

If you’re good at art, and don’t mind being in the second category, then you need spend only a few hundred dollars at your local art shop to set up in business.

6. Call Center Services

Providing you have a broadband connection, you could always think about becoming a virtual call center agent. This is quite similar to telemarketing, but you’ll be handling inbound calls from customers and the public, so it better suits people who can’t cope with cold calling. You just log on to the call center using your home computer, and calls are automatically routed to your home. And you have exactly the same applications, on-screen scripts, and information that someone based at the real call center has.

Just think. You might end up working for your mortgage lender, bank, or credit card company. As if you aren’t already.

7. Crafts

People are always willing to pay a premium for high quality, hand-made originals. And the opportunities are endless: from fine jewelry to furniture, and from quilts and cushions to wrought iron gates.

Don’t bother starting unless you’re good enough (or can quickly become good enough) to compete with factory-made products. And don’t be put off by gender stereotypes. Many consumers would pay more for the novelty of a suite of bedroom furniture or a dining table that had been built by a woman.

8. PPC Management

PPC  is all about pay per click advertising. This is when advertisers don’t pay a flat rate to have their ad appear on a Web site. Instead they pay only every time someone clicks on the ad and lands on their web page.

It’s absolutely essential that these ads are constantly monitored in order to make sure that they continue to achieve the desired results. The bidding and monitoring is called Pay Per Click Management, and takes the form of someone analyzing huge amounts of data. If you love data, this may be an ideal home based business for you.

9. Website Design

It was only recently that Website design was an incredibly difficult job that required many skills and much specialist knowledge. Nowadays, anyone with a good eye for layout and professional web design software can build very professional looking websites. To check it out, just type “Affordable Website design” into a search engine.

Of course, large companies still need specialist web design companies, but with mom-and-pop stores going online all the time, there’s plenty of demand for talented e-commerce website design at the bottom end. You’ll do even better if you team up with a copywriter.

10. Bookkeeping

Entrepreneurs are often bad at keeping their books in order. So there may be plenty of small businesses in your area that would welcome help with their bookkeeping.

You may have to offer to pop in every week or two to pick up the latest invoices, receipts, bank statements and so forth, but the work itself can be done in your own home at times that suit you.

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Start A Business for Yourself, Not the Tax Man

Saturday, March 20th, 2010

With unemployment rising, some people find their best option is to start a business for themselves. Thanks to today’s technology and business practices, this has never been easier, and could represent a great opportunity. However, when you set up a modern, cutting-edge business, you need to take one old-time concern into account: taxes.

The corporate tax structure you choose when you set up a business can affect your personal and tax liability. Therefore, before you go into business, it is a good idea to have a conversation with a corporate tax specialist about some of the key issues that can affect which corporate structure is right for your business.

Setting up Shop

When it comes to setting up a new business, you may have everything you need at your fingertips. Anyone with business experience has had a chance to learn some of the keys to running a successful operation, and may also have an insight or two about what to do differently. Web designers can set you up with an online business cheaply and easily than it would cost to rent office space. Credit card processing companies can expedite the handling of receivables for you, and office equipment leasing can lower the barrier to give you the physical tools your operation needs.

It’s all so straightforward that it might be tempting to keep it simple and operate as a sole proprietorship. However, there are good reasons to consider a more formal corporate structure. Which kind of formal structure? That depends on the following issues:

  1. Business Liability. Perhaps the foremost reason for setting up a formal corporate structure is to shield yourself from personal liability. If you don’t feel your business practices could incur any liability, by all means operate as a sole proprietorship. In most cases though, you may find it better to have a separate corporate entity take on the liability for business operations.
  2. C-corporation. While setting up a corporation can reduce your personal liability, it only works if you respect that corporation as a separate entity. You have to be willing to follow formal corporate procedures, and not simply treat the business as an extension of your personal affairs.
  3. Property and equipment leasing opportunities. While you need to respect the separation between yourself and the corporate entity, that doesn’t mean there can’t be any dealings between the two. You may have the opportunity to lease property or equipment to the business, or even charge for services like Website design. The idea is to shift tax responsibility between you and the corporation according to which is more favorable. However, any such dealings have to be on terms that would make sense for an arm’s length transaction.
  4. Personal tax vs. corporate tax. The idea of shifting tax responsibility is based on one of the most fundamental benefits of a corporate structure. There are often differences between personal and corporate tax rates and accounting procedures. For example, corporate tax rates are often lower than personal tax rates. However, the commonly-used C-corporation structure can expose earnings to double taxation–once at the corporate level and then again when earnings are distributed to shareholders.
  5. Company growth rate. Structures such as limited liability companies and S-corporations are able to avoid double taxation by passing the tax liability directly through to the owners of the company. However, a fast-growing company that anticipates needing capital in the future may want to retain earnings for that purpose. In that case, a C-corporation structure may be better, because the tax rate on earnings is likely to be lower at the corporate level, and if earnings aren’t distributed immediately, double-taxation can be avoided or postponed.
  6. Company size. Regarding the S-corporation vs. C-corporation issue, size may be the deciding factor because S-corporations are limited to 75 shareholders.
  7. Benefit plans. An important tax advantage of incorporation is the treatment of health and retirement benefits. Compared to an individual, a corporation may be able to deduct health insurance more readily and defer taxes on a larger amount of retirement savings.
  8. State income tax. State taxes can vary for different corporate structures, so this is a location-specific factor you need to take into consideration.

Making the Choice

As the above issues suggest, the right choice of corporate structure for tax and other purposes is very much a function of conditions specific to your business. That’s why there is no pat answer to the question of what is the “best” corporate structure, but knowing what the relevant issues are, can help you find the best answer for your specific situation.

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Outbound Telemarketing Services

Wednesday, March 17th, 2010

When it comes to marketing, there’s still no substitute for a one-on-one conversation. But few small and mid-sized businesses have the resources to establish a professional call center and start making these crucial contacts.Telemarketing offers the expertise and infrastructure to help small businesses reach out to prospects and cultivate strong customer relationships.

A to Z of Telemarketing

Telemarketing companies offer comprehensive marketing solutions based on the principle that person to person contact is the most direct and powerful way to drive new business. Here’s a look at the whole spectrum of resources telemarketing services draw upon to help clients realize ambitious sales goals.

  1. Outbound Telemarketing Services. The Telemarketing call center is the bedrock of any telemarketing service. Trained call center reps handle the legwork of qualifying sales leads through outbound telemarketing calls. Working from a client’s existing telemarketing leads or a new telemarketing list based on the client’s target demographic, the outbound telemarketing service “drills up” to identify the sales prospects in their buying cycle, interested in the clients products or services. The outbound telemarketing  service helps clients focus their sales force on what matters most: closing sales leads and hitting their quotas every month.
  2. Inbound Call Centers. An outsourced telemarketing service can also handle inbound sales calls, closing sales prospects in their buying cycle by educating them about the company’s products and services. Having a professional telemarketing service to help customers evaluate options increases and make purchase decisions can help increase sales revenues and set the foundation for a lasting relationship.
  3. Customer Service Call Centers. Telemarketing call centers can also handle customer support calls after the sale, providing the first-line of defense to companies, for service inquiries, renewals, and new orders.
  4. Contact Management Service. Professional telemarketing companies have access to the latest call center technology, utilizing CRM applications to manage and leverage customer data.
  5. Customer Relationship Management Programs. Telemarketing companies optimize customer relationship management through continuity and customer win-back programs.
  6. Market Research. Many telemarketing services offer special programs to help small business research their target market by conducting customer surveys and focus groups.

Telemarketing lead generation services offer an excellent resource for small and mid sized businesses looking to achieve ambitious sales targets in a tough economy. Telemarketing companies are able to do so  because of their deep understanding of direct marketing best practices, a team of expert call center reps, and a call center built on up-to-date CRM systems. Together, these formidable resources ensure that businesses are able to get a high return on investment and achieve desired results from professional telemarketing.

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