With the emergence of social networking as a heavy weight web 2.0 player, online marketing is going through a major face lift. Social networking sites like facebook, twitter, myspace and tradeseam are fast becoming the new past time for people of all age groups. And Social media marketing is allowing small business owners and entrepreneurs to take advantage of the expansive reach and viral nature of these social networks to reach their target constituents and sell their products or services. However, social media marketing has its own set of challenges.
One of the biggest complaints from small business owners and entrepreneurs who would like to generate sales leads using social media marketing is that it requires a huge time commitment to build, engage, and create positive word of mouth. Social media marketing done right- requires frequent thought provoking posts, a critical mass of connections and timely interactions or follow-ups that can consume your entire day. For this to be an effective marketing strategy small businesses would need to hire a dedicated social media marketer to constantly stay on top of social networking sites that are mushrooming all over the world wide web.
Still one has to be very careful while marketing your products or services using social media because the biggest assets that social networks provide small business owners – their expansive reach and viral nature – are also their biggest liability as its very easy for negative PR or word of mouth (WOM) to spread like wildfire on these social networking sites that can doom any business – large or small. The best way to promote your brand on social networking sites is by sharing information with users that have similar interests and converting them into brand advocates to spread your message.
Finally, social media marketing cannot be the only channel for generating business leads or building your sales pipeline. Every business needs to have a marketing mix that consists of more than one tactic so that your entire sales revenues are not dependent on the performance of this one media source. Online marketing channels such as pay per click, search engine optimization (SEO) and sales lead generation can be just as effective marketing channels and can help small business build a robust sales pipeline.
Tags: Business Leads, networking, sales leads, small business, social media marketing
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I think that without a doubt social media is changing the landscape for advertisers. Twitter, facebook, blogs, video, etc is a way to speak to consumers and not just at them.
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