Your friends, family, clients, coworkers, and everyone else you’ve ever known all make up your social network. Thanks to Web 2.0, we now have powerful social networking tools readily available. These websites design are focused on allowing us to stay in touch, though. However, social networking on the Web is a powerful social media marketing solution that can spread the word about your business around the globe as well. Learn about how you can use social networking on the Web to start and grow your business by joining Tradeseam.

Enter Web 2.0: Web Design, E-commerce, and Social Networking

The social web refers to the collection of new, dynamic websites that have hit the scene in the past few years. Breaking away from traditional, static websites, these new sites are designed to allow users to interact with one another.

Wikipedia, for example, is a Web 2.0 encyclopedia of sorts. It’s got a ridiculous amount of information generated and edited by users of the site. Standard encyclopedias are static–unless you physically write on the pages. Wikipedia is designed to let anyone change or add an entry. It relies on crowd sourcing - the sheer volume of its users to sort out pesky issues like whether or not the entry is factual.

Social networking sites, such as Facebook and MySpace, don’t claim to provide any information, but they are just as dynamic. Users make their own profile and then add friends, family, and acquaintances. Users then post updates about all sorts of things. Generation Y–essentially everyone born in the eighties–has a particular penchant for these sites. Businesses, at first flabbergasted by Gen Y’s constant, on-the-clock social networking, have begun to see just how useful these sites can be.

Say, for example, you start a small business. Who knows about it? Your friends and family know, so you talk to them about spreading the word. Imagine how much faster this process would go on the Web. If you’ve just started an e-commerce website business you can disseminate your link to hundreds of people very quickly. Thanks to the way these Web sites are designed, you can easily hit your target demographic, which means better sales leads and a higher return on Investment for your online marketing spend.

Tags: sales leads, small business, social media marketing

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