Small businesses are walking on a tight rope, by trying to maximize revenue opportunities on a smaller budget in fiscal year 2010. Active promotion of products and services, brand awareness and customer acquisition has become even more important to sustain performance in this current recessionary economy.

Small businesses are moving away from traditional advertising techniques to marketing strategies such as direct mail, telemarketing, internet marketing and social media marketing, that drive measurable performance. As all these tactics require an intentional action from the customer they also serve to qualify them as sales leads.

Direct mail Advertising gets better results than TV/Radio

Effective targeting is winning half the battle. Direct mail companies conduct a demographics analysis to identify people who have some reason to be interested in the product or service being promoted. A personalized and compelling direct mail is sent out to the targeted group of people. It is designed to funnel potential customers into taking an affirmative action – call, mail, come to a store, or whatever is needed to take the sales process forward. The results of direct mail advertising can be measured by keeping track of responses.

Internet marketing is more effective and cheaper than offline

The internet provides businesses the advantages of low cost, widespread customer reach and measurability. Internet marketing companies assist small businesses with organizing pay-per-click ad campaigns, social media marketing and SEO. Online advertising is easily measurable and can be tied up with results for performance analysis.

Telemarketing provides instant results

Telemarketing companies help businesses to increase profits by cold calling, following up, qualifying business leads, setting up sales appointments and sales. All services are conducted off-site, saving the business the infrastructure and overhead costs.

These effective marketing strategies can improve the sales volume of a small business dramatically. Businesses should constantly stay abreast with latest marketing trends to take advantage of  more effective ways to acquire new customers.

Tags: direct mail, Internet Marketing, online advertising, online marketing, small business, social media marketing, Telemarketing

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