There was a time when web designers would do anything to get more traffic from Google. If you follow the same practices today, your website could get banned from Google today. The best way for websites to achieve high seo rankings today is to focus on SEO friendly website design that is genuinely helpful to customers.
Customer centricity unites Google search engine optimization
White-hat Search Engine Optimization companies improve seo rankings by making websites google friendly. They develop content that is rich in keywords, pertinent and current so that search engine spiders can index the website effectively and bring it up in relevant searches. White-hat SEOs and search engines – google, bing and yahoo work towards a common goal – help users find and access information quickly.
Services offered by white-hat SEO services
White-hat SEO services use strategies that are endorsed by Google Search Engine Optimization guidelines. Some of their services include:
Streamlining website design
SEO freindly Website design should be aligned to customers’ expectations and should meet the requirements of search engine spiders. Optimal website design includes:
- A clear and easily navigable hierarchy: Websites can range from a few to hundreds of web pages. The hierarchy of the web pages should be clear and each page should be accessible via a static text link. This improves search engine indexing.
- Site maps: Site maps helps users find pages quickly and search engines in crawling through the website.
- Strategic use of multimedia: Search engines – google, bing and yahoo don’t work well with multimedia. Though flashy images, animations and dynamic pages look good to customers, they obstruct search engine spiders from indexing the website. Avoid using too much of frames, images, JavaScript code, cookies, session IDs, URL parameters, DHTML and Flash. SEO services help businesses use multimedia strategically on their websites.
- Facilitate website indexing: SEO services should include modified since information in the HTTP header to help search engines index the website.
Developing keyword rich and relevant content
Google uses a number of criteria to rank website content. White-hat SEOs engineer website content to meet google’s requirements. Search Engine Optimized website content is developed with:
- Relevant and updated information: Websites that include content that is clear, unique, new, extensive, and recently updated rank higher. SEO services ensure content is kept fresh, timely and is of high quality.
- Keyword rich content: SEO services help businesses identify popular keywords relevant to their goods and services. They include the keywords in content so that search engine spiders can track information relevant to search terms. Strategic use of keywords increases the visibility of websites.
- Optimizing Meta tags: Meta tags such as title, description and keywords in the website’s HTML code alert search engine spiders of their relevance. SEO services optimize these tags to garner more traffic. As the title and description is displayed in search results, their content is critical to attracting customers’ attention.
Creating links
Search engines trust websites that have many inbound links. Links from various sources endorse the website’s credibility and quality to search engines. Inbound and outbound links are both considered by search engine algorithms in evaluating a website’s relevance to search terms. SEO services build inbound links by participating in social media, publishing articles, news releases, etc. on trusted websites.
Google Search Engine Optimization is effective because it is oriented around the customer’s needs. SEO services improve websites’ credibility, visibility, and help businesses expand their customer base with high seo rankings.
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A new search engine in town is being compared to Google. cuil (pronounced cool) has an impressive number of web pages indexed and a nice interface to the web, but Google it isn’t….at least not yet. Still, it’s worth checking out and popping in once in a while to see if they continue to improve. One very noticable thing is that the images they display can’t always be found on the resulting web site. Some of our listings showed images I’ve never seen before so I know it’s not old images. Some links were old and led to different (new) sites or 404 errors. Good luck to them. It ain’t easy taking on the big boys of search.
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