The search engine algorithms are evolving at a fast pace. What was unimaginable yesterday is today’s reality. What works now maybe outdated in the blink of an eye. The future of SEO is uncertain; the entire search model may be undergoing an overhaul as behavioral targeting, social networking, online videos and micro-blogging become an important factor in the search engine rankings. Businesses that rely on first page rankings on Google, Bing and Yahoo to earn their bread and butter should prepare for these upcoming SEO changes, as they may find their livelihood in serious jeopardy as the major search engine companies compete for web dominance in 2010.

SEO Trends to Watch

 The search engine algorithms have regularly been updated in the past as well. However, the search engine optimization companies speculate the frequency of these updates to increase dramatically as the major search engines compete for web dominance by displaying relevant, fresh and real time search results to keep their market share.

The speculations at the top SEO companies are based on the following trends:

Welcome Microsoft’s Bing: SEO companies have been closely following the release of Microsoft’s search engine called Bing. There are major differences in Google vs. Bing. As an example, Bing’s search results are clustered under various category headings. For each heading, it shows the three most relevant search results. The objective of Bing is to convey answers instead of web pages. This could be a cause for concern for websites that appear at the bottom of the first page on Google as they may not appear at all on Bing. However, the linitial SEO learnings are that websites that are optimized for strategic keyword and keyword phrase targeting will do well on Bing.

Google has a lot in store for 2010 as well: Google has launched several new technologies that are expected to change search engine optimization strategies and techniques. Two of Google’s products that are taking the SEO world by storm are the launch of the ’Chrome Browser’ and ‘Caffeine’ Indexing.

1. Google’s ‘Chrome’ Browser: The most prominent change in Chrome is the combined address and search tool bar. This is likely to change user behavior while navigating the world wide web. The SEO companies need to prepare for any significant  behavioral changes while users search the world wide web so that they can update their SEO strategies and techniques to account for them.
2. Gogole ‘Caffeine’ Indexing: Caffeine is another innovation that Google has recently launched in the market. Caffeine is supposed to index more web pages at a faster rate so that Google can continue to display more relevant and real time web search results and marginalize the twitter and facebook effect. SEO companies have to consider the impact of these changes to stay ahead of the knowledge curve and ensure their clients rankings don’t get displaced by twitter, youtube or facebook feeds.

Search engine algorithms are changing at a very fast pace as the search engine companies try to remain relevant and compete for web dominance by fending off web upstarts. Large and Small Businesses that plan to retain their position on the world wide web need to prepare for the upcoming SEO trends, by partnering with the right SEO companies that have their pulse on the future of search engine optimization.

Tags: SEO

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