Search engines constantly update their search algorithms. This is done to ensure that SEO companies are not able to manipulate the search results to falsely get their websites in top search lists. Search engines focus on providing relevant and high quality search results to its users, and therefore they regularly change and improve the search algorithms. Therefore, SEO firms need to constantly review their strategies and tactics as well. However, there are some basic search engine optimization strategies that are timeless and resistant to search algorithm changes and can still ensure relevant organic traffic that results in conversions.

Search algorithm changes are a secret: SEO firms do not get notified about specific changes when Google, Yahoo! and Bing change their search algorithms, as these changes are kept close to the vest even within these companies. This secrecy results in fierce competition between SEO firms that tray and refrain sharing their knowledge and learnings with each other. As a result,  these search engine optimization experts spend a lot of time constantly researching and hacking to stay on top.

SEO talent is a tremendous asset for any company: Exprienced SEO professionals are very difficult  to find even during this recession. Most SEO professionals have learnt their art through years of informal research and experimentation as there is no formal SEO degree available. Furthermore, SEO professionals frequently attend conferences and seminars to stay on top of the changes with the search engine algorithms. Many a times, search engines revert to previous versions of their search algorithms, and an experienced SEO professional can easily figure out these changes. A search engine may give a high priority to ‘in-bound’ links at one time, and meta tags at another. Experienced SEO professionals are aware of such strategies used by search algorithms and can use them to their advantage. Search algorithms change so often and chasing these changes can be very time consuming, while most of us are not even sure if this effort will pay off.

Timeless SEO Strategies always at rescue: To keep up with the changes in the search algorithms can be quite intimidating. It is advisable to implement the timeless SEO principles first - implementing appropriate meta tag titles, meta descriptions,  keyword rich content on the respective landing pages and heading or H1 tags. The timeless SEO strategies will help deliver relevant traffic that is likely to have higher conversions. The use of  approaches such as listings on online directories, social bookmarking etc will help deliver traffic quickly but it may turn out to be counterproductive as the traffic may not convert as well. White Hat SEO firms that focus on timeless search engine optimization approaches should always be preferred over SEO firms that give more emphasis to recent trends or hype as these could become less important with the next revision made by Google and Bing.

Tags: SEO

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