Professional Web Design – Is it Expensive?

Are you considering designing your website because hiring professional web design firms  is not worth the expense? If you are, have you considered what a poor website design would cost your business?

Many people think professional web design services are expensive. This is primarily because most people don’t really understand why they are paying such high fees for just pretty website graphics and colors. When you pay less you get just what you pay for – less web traffic, less conversions and less profits.

Here’s what you get when you hire professional web designers.

  1. Web 2.0 Expertise: Professional Website designers understand what they’re dealing with – not just the web graphics but also the latest web 2.0 technologies including  ajax, flash, iframes, mysql, cms tools etc. and white hat SEO guidelines to create relevant meta tags such as titles and descriptions so that your website appears higher in search engine rankings for Google, Bing and Yahoo!
  2. Effective Website design: Website designers can not only use their creativity to develop an attractive looking website but also make sure it is functional so you can capture business leads and expect to see higher conversions resulting in more revenues and profits.
  3. Easy To Update and Maintain: While website designers will make the major changes and revisions, they provide you with access to open source content managment tools and publishing platforms such as joomla, drupal etc. so that you can keep your site fresh by making regular content changes keeping the Google search engine bots coming back to crawl more of your web pages and content. This gives your website more chances to appear in natural search resulting in more visitors to your website.
  4. Efficiency: The good web designers have the necessary tools to get the job done quickly. They also communicate with you regularly to keep you updated on progress and get feedback often during the design iterations phase to make sure your requirements are captured in the overall web site design.
  5. Add-ons: Many professional web developers offer comprehensive web services such as:

                  a. graphic design

                  b. e-commerce solutions

                  c.  online credit card processing capabilities

                  d. web hosting

                  e. domain name registration

                  f. content management tools

The design of your business website is critical as it provides potential customers with the first impression of your business. The customer’s first impression is very important in todays crowded business marketplace with customers having such limited time, a poorly designed website can turn them off instantly and you won’t even know as these customers were lost even before they picked up the phone or sent an email to inquire about your products and services.

More importantly, a creative website has the potential for viral marketing  in today’s social web where users, bloggers and journalists are likely to social bookmark and comment on social media sites such as blogger, wordpress, facebook, twitter, digg, stumble upon etc.  resulting in instant access to thousands of new potential customers.

In summary, the web has amplified the already crowded business marketplace by increasing competition tenfold as it has become easier to get access to new customers and serve remote markets via the web. Websites have become the new first impression of your business and developing a professional, robust and attractive website can help you stand out from the crowd.

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23 Responses to “Professional Web Design – Is it Expensive?”

  1. Mike says:

    So very, very true!

  2. Star Rinkus says:

    There is evidently a lot to experience about this. I think you made some effective points. Keep up the great work, hot site!

  3. Intriguing, how would I apply this?

  4. @Marco I know what your mean. In todays economy its difficult to find a company to work for that pays well and is consistent. I have found that if you just work hard and are consistent you can go places . Look at the poster of this article, they are clearly hard working and have just been consistent over time and are now enjoying at least what would appear as somewhat of a success. I would encourage everyone to just keep hustling and moving forward.

  5. It is always great to read good quality material like this.

  6. Ted Bunyon says:

    Truly great read – will most certainly come back for more info on the latest seo skills!

  7. great post. I would love to follow you on twitter.

  8. Decent post that an SEO should read…

    Designers should take this into consideration…

  9. Its tough to find affordable website developer now adays that will actually create a professional product. Its really unfortunate that “affordable” has become no different than “ugly”.

  10. Elise says:

    Awesome post

  11. Hi,I’m taking some time to write you a comment. I hope you don’t mind I’ve bookmarked your page, your post is genuinely usefull for me. Sophia x

  12. I completely agree. Thanks for the post!

  13. Hi. good info on MLM Leads. I discovered your good blog while researching yahoo. For the preceding few days I’ve been trying to learn more. Especially anything to do with the actual lead generation or companies making them. I’ve heard it all and my neighbor proceeds pushing her recent lead system craze on me. So I am happy I found you. Take care!

  14. Bambi Dottin says:

    Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner,I found that to be more helpful well let me know how it turns out. Keep up the great works guys I’ve added you guys to my blogroll. This is a great article thanks for sharing this informative information.. I will visit your blog regularly for some latest post.

  15. Yuki Halberg says:

    Great post. I learned some very useful information from it. I’ve been trying out Joomla lately and am having a great time experimenting with it. Have you used Joomla? Any tips for me? If you’d like to see my blog it’s here. Thanks again for this blog – it is really well-done.

  16. rysite says:

    We have done website design for 7 and have a few tips for everyone. First, do not overuse flash. This may be singing to the choir, but I can’t explain you how many sites I come through with these simple problems. Oh and one other tip, Make links visible.

  17. Fantastic article as always, I am seriously considering something along the lines of an affiliate section on my own site

  18. Dori Adorno says:

    Come on guys, give him a break. He is making a lot of sense.

  19. Thanks! This will greatly help a newbie like me.

  20. Eden mor says:

    Not too sure how I found this blog but glad I did find it. Think I was looking for something else on yahoo. Not sure I agree 100% with what you say, but have bookmaked and will pop back to read to see if you add any more posts. Keep up the good work.

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  23. Andrew says:

    Hi Guys,

    Could not agree more. Web Site Design does not have to be expensive, but, you must be prepared to pay something for it if you wish for a professional to actually take the time to provide you with a unique design, and a site that is current, works and flows well.

    Check out http://www.newpathweb.com for further info on high quality, well priced websites.

    Cheers