An attractive web design helps attract thousands of potential customers to your business website. It also keeps visitors coming back for more and allows external websites linking to your website increasing its link popularity and search engine rankings. In the light of these advantages, you cannot afford to undermine the importance of web design.

Here are a few tips to help you with your business website design:

1. Easy to Read Web Page Content -  Devote sufficient time and attention to this particular feature on every single web page. Make sure that the background color and page text color complement each other to facilitate easy reading of the content. Many professional web designers encourage the use of a dark font on a light background. You must pay close attention to the font size and ensure it is large enough for easy readability for your entire target market. Providing visitors with the controls to change the font size at their own discretion while navigating your website content can give you a significant advantage here as it can help improve conversions.

2. Simple Website Navigation- To attract visitors, use web design elements that appeal to them and are easy to use. Ensure that your web pages load quickly on all the major web browsers as part of your website design QA and testing. Further, make sure that all graphics, links, and tabs are clearly visible and functional. Your contact information, address, phone number and email address should be easy to access on your website. Some web designers recommend placing your phone number or email on every web page on your site to make sure that customers that want to inquire about your products and services can easily access it and call your offices, increasing the likelihood of converting into a sale.

3. Use Online and Offline Promotion - for attracting your target customers to your business website. Submit your website to search engines and web directories to enable search engines and customers to crawl all your web pages so that they can be found by your target customers. Internet marketing such as search engine optimization, pay per click advertising and social media marketing can be highly effective in attracting your target customers and converting them into sales.

4. Web Design Consistency- Create a consistent look and feel throughout your business website through uniformity in choice of colors, font sizes, backgrounds and graphics. Excessive use of colors and font size and styles can distract customers resulting in a high bounce rate. Avoid using more than one background template and text font for high impact.

5. Search Engine Optimization – Monitor your website’s download time to make sure you are in compliance with the major search engines. Search engines have to crawl through millions of web pages, so the slightest delay in your business website’s download time can make the search engine bots move to other websites, limiting your website’s visibility and rankings on search engines such as Google, Bing and Yahoo!. Flash, Videos and Images can significantly increase the download time for your website. Keep them in check and focus on those that are highly relevant to your target customers to ensure your website doesn’t get dinged by the Google gods.

Attractive Website design is a key ingredient for the success of any business today. Invest the time, money and resources in web design to attract customers and have them keep coming back, resulting in higher revenue and profit streams for your business.