Attractive web site design is just the first step to a successful business venture. However, a professional web site design  that can’t attract and retain customers might as well not exsit on the world wide web.  Here are some important rules to keep in mind that  can help you improve the overall effectiveness of your web site design and turn it into a highly profitable business venture.

#1: Web Site Design Must Be Compatible With All Major Web Browsers

Your web site design should appeal to customers, irrespective of the web browser they use to access it. Make sure that your web site design works well in popular web browsers like Firefox, Chrome and Internet Explorer. To make it work consistently across multiple browsers the web designer may have to tweak your web site design.

#2. Search Engine Optimization

The objective of Search Engine Optimization (SEO) is to get your web pages to appear higher in search engine rankings for relevant keywords or keyword phrases. The right keyword and phrase targeting are essential for creating a successful business web site design. Search Engine Optimization aligns a web sites design, content and code with relevant keyword phrase targeting assisting the search engines including Google in understanding a business web site’s focus. SEO can be simple for some website designs, while others may require intense web site design & development including content,  landing page optimization and internal link changes.

#3. Link Building

Search engines including Google, Bing and Yahoo favor trustworthy and authoritative websites. This trust is established based on the quality and volume of external  links that are pointing to your website called Link popularity.  Your Web site design features should attract other social media, corporate and  small business websites to link to your website. Website links from relevant authoritative sites can significantly improve your website’s search engine rankings resulting in users finding your website and ladning on it. We would argue that if you can’t get your website on the first or second page of Google, Bing and Yahoo then your investment in your web site design project has been wasted.

Furthermore, your website should get inbound links from websites that offer complimentary products. You can do this by adding website features and content that will attract partners and relevant website owners to link to you, driving potential customers that will convert into sales on your website. Link building is a time-consuming and continuous process, so do not lose your patience. You can accomplish this task by adding a blog to your web site design project and publish unique content relevant to your business once a week. This will keep search engines – Google, Bing and Yahoo coming back to your website to crawl the content frequently increasing your chances of appearing higher in organic search engine rankings. You can also create a facebook fan page and twitter account to create followers that will bookmark your web site resulting in additional SEO juice.

Other than SEO, there is no other single most important factor in the ranking of a website than Link Popularity.

#4. Permission Based Marketing with Double Opt-Ins

Capture your potential customer email addresses on your web site’s home page so you can include them in your future emails to close them into sales. Use double opt-ins, wherein potential customers select opt-in to your email offers by selecting a check box and then confirm their subscription by clicking on the submit button on your website. Provide them with a clearly defined privacy policy and inform them about how often - daily, weekly or monthly, you will be sending an email to them. Include ”tip of the week”, promotional offers, deals and coupons to give potential customers additional incentives to sign up.

#5. Email Marketing with Customizable HTML Templates

In order to retain your potential customers and convert them into future sales, you should implement an e-mail marketing solution or get the web designer to create customizable HTML templates to give your emails a professional look. You can reduce the amount of overhead required to send weekly or monthly email newsletters by implementing customizable web templates. Add a ‘tip of the week’ or coupon in your email sends to keep your potential customers engaged with your business resulting in custome retantion and repeat business. Do not forget to include opt-out messages in your email newsletters to ensure compliance with the CAN SPAM ACT 2003 legislation.

Find the right web site design service to help you implement these tips and tricks to increase the appeal of your website, its search engine rankings and visibilty, giving your business the online presence it needs.

Tags: Web Design

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