Merchant Credit Card Processing Primer

Monday, March 29th, 2010

Credit card payments have become the preferred payment method for a large number of consmers all over the world.  Merchants have been able to capitalize on the consumer credit wave by incorporating cheap credit card processing solutions to increase revenues and profit margins. However, accepting credit card payments comes with certain responsibilities. While a credit card processing company will setup the credit card processing service incuding merchant account, credit card terminals etc – at your  business location, it is the ultimate responsibility of the merchant to ensure that the credit card payment processing requirements are being met at the workplace for smooth business operations.

Some specifications no merchant should overlook are the following:

1. Always verify customer’s signature on the credit card

The person at the sales desk should always check firstly that the credit card is signed, and secondly, that the signature matches with that on the receipt. Usually, all businesses have customer’s sign a receipt as proof of sale.

Though an important verification step, many merchants do not enforce it. Very often, sales desk employees barely glance at the signature. This can prove costly to the merchant if the credit card is stolen and results in chargebacks.

2. Always verify the customer’s identity

This is another step that is underestimated by many merchants. Credit card fraud can be mitigated to a large degree by cross checking the identity of the credit card holder. Ask for photo id and match the customer’s name and signature to ensure safety. By following these simple rules, you protect your business from having chargebacks in case of credit card fraud.

3. Do not overcharge the customer for credit card payments

Many merchants extract the credit card processing fees from customers. This leaves the customers with a bitter experience resulting in loss of future sales as customers take their business elsewhere.

4. Accept credit card payments for all amounts

If you’ve jumped on the bandwagon to accept credit card payments, you should accept credit cards for any amount. No payment should be considered too small. Refusing to accept credit card payments for amouns of $10 or less can violate the merchant credit card processsing agreement. The credit card processing companies may charge your business hefty fees for this practice or terminate the agreement.

5. Credit card data security is crucial

As your business deals with credit card payments, it will have a record of the customer’s credit card information. This is information that should be stored in a secure location that should not be accessed or broken into by employees. The security and safety of the customer credit card infromation is the business’ responsibility. Any loss faced by the customer due to your neglect could lead to litigation.

Credit card processing for small business is not all about easy access to consumers wallets. Educate your employees on consumer credit card verification steps that should always be followed to esnure safe and secure processing of credit card transactions. This will help your business increase revenues and profit margins without any exposure to creditcard chargebacks, litigaton or fraud.

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The Best Merchant Account Credit Card Processing Companies

Friday, March 26th, 2010

Credit card processing fees can be very confusing. There are annual charges, monthly charges, per transaction costs and what not. The best way to go about estimating the total cost of incorporating credit card payments processing into your business is by analyzing your average credit card transaction and monthly credit card processing volumes. As credit card processing fees vary with the type of transaction, type of credit card, and sales volume, these factors make dependable yardsticks.

Why do credit card processing companies charge merchants?

Credit card processing companies charge merchants for the convenience so that small businesses can accept credit cards from consumers as a secure payment option and making funds available to the merchant on time. Typically, merchant account credit card processing companies will charge a:

  1. setup fee
  2. transaction fee
  3. monthly statement fee
  4. chargeback fee
  5. and payment gateway fee (for e-commerce websites only)

Credit card processing companies also provide customer support with a guaranteed response time, access to funds, and a clear communication channel.

What type of credit cards to accept?

Merchant account credit card processing companies have different processing charges based on type of credit card used – standard, rewards and corporate card. Knowing the typical type of credit card used by your customers will give you a sense of your average monthly credit card processing costs. Your business may attract a segment of customers that are more likely to use a certain type of credit card based on your industry and type of business. Typically, standard consumer cards incur cheap credit card processing costs while corporate and small business cards tend to incur higher transaction costs.

What types of credit card transactions are most common for your business?

The credit card processing for small business becomes higher as risk goes up. Card less transactions such as telephone orders, mail orders and e-commerce transactions incur higher processing fees than physical card swipes. Sometimes, the customer’s credit card data is entered into the system manually. This can happen if the credit card’s magnetic strip is damaged. Again, this transaction incurs a higher fee. E-commerce transactions also involve the costs of accessing the payment gateways, transferring encrypted and secure customer data.

What happens if maximum merchant account limits are exceeded?

Usually, you specify a maximum credit card transaction amount and average monthly sales volume when applying to the credit card processing companies. However, you could make a sale that exceeds the maximum transaction limit. Usually, the transaction is flagged as an exception and the credit card processing company verifies the transactions’ authenticity before approving the transaction. If you expect the total monthly credit card sales volumes to exceed the maximum limit due to seasonality you should inform the merchant account credit card processing company about these eventualities before hand so that the funds are not withheld from you.

Understanding the fine print in agreement

Agreements typically specify all the credit card processing fees that are part of the deal. If you have any doubt, make sure you clarify them before you sign the agreement. There should not be any hidden costs that should surprise you later. Fixed monthly fees, variable transaction fees, and fees for different types of credit cards should be clearly specified in the merchant account agreement.

You should also verify the customer support charges (if any) and reliability of the credit card processing company by checking a few references and past records. The best credit card processing companies will ensure timely funds, clear communication and excellent service that will significantly improve the productivity and revenue streams of your business.

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Accept Credit Cards – Deal or No Deal?

Thursday, March 18th, 2010

Credit cards have become the most popular payment option for consumers and businesses today. Earlier, a few select small and mid-sized businesses would accept credit card  payments. Now, almost all small business accept credit card payment processing. How did this change come about? What is making credit cards such a popular payment option? The answer to these questions is cheap credit card processing fees.

Credit card payments always involves some risk and therefore any company that plays a role in the credit card payment value chain will charge a fee for its services. As credit card processing companies facilitate credit card payments for a business, they charge credit card processing fees for these services.

Origins of credit card processing companies

Extending credit to customers is an age-old policy to drive more sales. In the US, credit cards were first introduced in the early twentieth century, where oil companies and hotels were the primary credit card issuers. Credit card processing and collection was carried out by the businesses themselves. Then, banks began to issue credit cards. Businesses were relieved from having to extend credit from their own limited funds. And the job of credit card processing and collection was transferred to banks.

Success of early credit card processing companies

As banks took on the task of credit card processing for small business, many small and mid sized businesses began to accept credit cards as a payment option. Visa and MasterCard appeared on the scene offering effective credit card transaction capabilities. The credit card industry flourished and so did the credit card processing companies.

Arrival of the Internet

The internet has changed the credit cards industry completely. Big banks no longer monopolize the credit card processing industry. The internet has facilitated the entry of small players into this domain by providing fast and cheap credit card processing.

Lowering cost of hardware and software has made it possible for small companies to process electronic payments effectively, and at much lower costs than banks.  The cost of online payment gateways has also brought down the overall payment risk and costs, and many small and mid sized businesses have taken their products online via e-commerce solutions.

Cheap credit card processing fees

As the internet makes credit card processing faster and cheaper, more and more companies are jumping in to get a slice of the pie. The competition is bringing down the cost of credit card processing  like never seen before. Small and mid sized businesses can easily afford the cost of credit card processing fees today, making credit cards a viable payment option. This also increases their total transaction volume, as many customers prefer to pay with credit cards as its safer and convenient.

Credit Card Processing Services

A cheap credit card processing fee from a credit card payment processing company should not be at the cost of poor customer service. Credit card processing companies offer many services such as setting up merchant accounts, installing credit card terminals, supporting e-commerce solutions, using secure technology to avoid fraud etc.

Cheap credit card processing fees are an important factor that can improve a business’ profit margins. However, the best credit card processing companies that charge slightly high credit card processing fees for excellent customer service and timely deposits to your bank account may be a better deal than some that offer drop-down rates and unreliable customer service.

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Oscar Nominations for Best Small Business Opportunities

Saturday, March 6th, 2010

We’ll know Sunday night whether it is “Avatar” or “The Hurt Locker” or a dark horse that takes home the Oscar for Best Picture. Starting a small business can feel like starring in an Oscar winning movie. By pouring your heart into your own business, you can build your own skills while influencing your supporting cast and convincing critics of your performance. But to be a winner, you’ll have to overcome the challenges presented by the market, by offering the best possible product or service to the right customers. Of course, you won’t have the luxury of dissolving away to a montage during the toughest parts of your journey.

Entrepreneurs predict five strong oscar worthy nominations for the best small business idea in 2010, along with their inspiration from the silver screen:

1. Athletic Trainer

The demand for freelance athletic trainers has grown in many cities where former gym members need help with home workouts. Retired athletes perform well in this field, where professionals often earn over $42,000 annually. With help from a web site design firm, you can create a content rich website with workout videos, exercise tips and techniques, client testmonials and even allow for your clients to login and monitor the progress of their own workouts.

Inspiration from 1976 Oscar For Best Picture: Rocky

If a parade of sequels has dulled the impact of the original Rocky, revisit 1976’s Best Picture. Of course, you might not have to work your training clients as hard as Mickey pushes Rocky. You’ll just have to help them choose to be “climbers” instead of “tomatoes.”

2. Concierge Service

Overbooked executives often need help running errands and making reservations. Stressed-out parents crave assistance with child day care scheduling and social planning. Concierge services charge between $30-$50 per hour to help both of these market segments manage their time more effectively. Credit card processing services allows concierges to charge fees to clients automatically upon the completion of each task.

Inspiration from 1956 Oscar For Best Picture:  Around the World in Eighty Days

One of the splashiest films ever to win Best Picture, this 1956 adventure features literature’s most celebrated valet: Passepartout. You may never have to fight a bull or climb the ropes of a hot air balloon for your clients. But, like Passepartout does for Phineas Fogg, you’ll frequently save the day.

3. Freelance Writer

Despite pleas from peddlers of get-rich-quick formulas, few paying markets exist for travel reviews or daily musings. However, freelance copywriters can earn $48,000 or more per year by generating quality content for clients. Office Equipment leasing can help outfit growing writing services with computers, scanners, fax machines, and other tools of the trade.

Inspiration from 1998 Oscar For Best Picture: Shakespeare in Love

Life as a writer has always had its challenges, especially if you follow the fanciful story of 1998’s Best Picture. The film projects modern writers’ biggest frustrations–from writers’ block to quarrels with clients–onto Elizabethan England’s creative community.

4. Career Counsellor

Career counsellors help clients navigate challenging professional decisions. E-commerce solutions allow clients to purchase career planning services ranging from access to executive jobs, automated tip sheets to live coaching sessions. This way, career counsellers can earn $40,000 or more per year matching job candidates with productive new careers.

Inspiration from 1970 Oscar For Best Picture: Patton

In today’s economy, it takes a commanding presence and visionary insight to get the most from people. It’s no surprise that the first few moments of 1970’s Best Picture, Patton, have become a visual cue for powerful leadership in business. Just don’t slap any of your customers–the film will show you why this could be a career-limiting move.

5. Nursing Home

More Americans than ever require at least occasional on-site assistance from trained medical professionals. Nurses, EMTs, and other graduates of medical training courses can earn $15-$20 per hour by helping patients recuperate from home. Online marketing campaigns including search engine optimization and pay per click can help you grow your small business quickly as users search for home based halthcare professionals for their ageing parents on Google, Yahoo and Bing.

Inspiration from 1975 Oscar For Best Picture: One Flew Over the Cuckoo’s Nest

Don’t take this particular suggestion as inspiration, exactly. Instead, review Louise Fletcher’s Oscar-winning portrayal of the vindictive Nurse Ratched as an example of how not to offer patient care. 1975’s Best Picture remains at the top of critics’ lists of all-time top films for its darkly humorous view of patient-practitioner relationships.

Finding The Best Supporting Actors and Actresses

Starting a business during a recession might sound crazy. However, many of America’s most successful companies actually launched as small businesses during economic downturns. As larger companies lay off experienced workers, you can use the current economic climate to attract skilled talent who can help you make an even bigger impact on your customers. By filling a high-demand niche in your community and by running a frugal organization, you can set up your new business to win its own oscar worthy awards.

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Accept Credit Card Payment Processing To Grow Your Business

Thursday, March 4th, 2010

Credit Card Payment Processing has become the #1 payment option for small businesses. In the early nineties, banks were the only credit card processing companies that small businesses could go to for merchant services, credit card processing etc. The internet has enabled third party and independent credit card processing companies to enter the market and bring numerous efficiencies to it, by offering credit card processing for small business.

Credit card processing fees for small business vary based on average sale amount, sales volume, business credit ratings, and the purchase or lease of point-of-sale (POS) equipment. Small business merchants should always compare credit card processing companies to find the best merchant services credit card processing account for their business.

Most credit card processing companies don’t charge for setting up a merchant account. They typically have two primary charges for merchant account credit card processing: 1. transaction fees that are a percentage of the sale amount and 2. monthly fixed fees.

Though cheap credit card processing rates are always desirable, several factors need to be taken into consideration before you decide to select your  merchant account credit card processing service:

  • Accept All Major Credit Cards - With the credit card processing service your business should be able to accept payments from all major credit cards.
  • Accept Credit Card Payment Processing Anywhere –  The way consumers and businesses transaction  is constantly evolving and changing. With a good credit card processing service, your business should be able to accept credit card payment processing anywhere. Credit Card transactions can be processed online, offline such as at a physical store, over the phone, or using mobile phones today. You don’t want to miss out on a huge segment of the market  because the credit card processing company does not offer or cannot accept credit card payments online.
  • Fraud and Security Protection – The best credit card processing companies will offer fraud and security protection to give you and your customers peace of mind when processing credit card transactions.

It’s not easy to determine which credit card processing service is best for your business with so many choices available. However, you must consider credit card payment processing as a payment option to ensure that your business is on equal footing with the rest of the industry.

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Using Your Tax Refund To Start A Small Business

Saturday, February 27th, 2010

Tax refund can be sufficient capital to start a business on a shoestring budget, especially with cost-saving techniques like e-commerce solutionspayroll outsourcing, web hosting and equipment leasing.

Capital is tight these days, but a check may already be on its way to you–your tax refund. For a number of reasons, this might be a good time to put that tax refund into starting a new business.

Modern business techniques make entrepreneurship more affordable than in the past. E-commerce solutions with credit card processing capabilities have lowered the barrier to starting a new business; web hosting and office equipment leasing can help minimize fixed costs; online marketing  such as search engine optimization (SEO) and pay-per-click can reduce the ongoing cost of promoting a business. With the job market not looking very bright, your best option may be to create your own job.

The Economic Power of Tax Refunds

Even with these cost-saving techniques, are tax refunds really enough to make a dent in the cost of starting a new business? Consider that a total of $261 billion in tax refunds were paid out in 2008–that’s enough to be thought of as something of a small business stimulus package.

In 2009, with incomes and investment returns down over the past year, many people will be looking at a lower tax liability, and therefore a bigger refund. This cash can be used to start a new business, or pump a little extra life to one that is struggling to get off the ground.

Examples of Low-Cost Businesses: Daycare to Web Design

The following are examples of businesses that can be started at relatively low cost, promoted via e-commerce solutions, and might be especially timely for today’s economy:

  1. Daycare. With many parents having to work longer hours to make ends meet, demand for daycare is a natural result. Thirty-five percent of daycare workers are self-employed, and most of these provide the service in their homes, so daycare is a natural for a low-cost start-up business. Licensing requirements vary from state-to-state, but in many cases, looking after small numbers of children does not require licensure.
  2. Home repair. If you are handy with a set of tools, you can translate this talent into a paying business. In a soft economy, people are looking to put off new purchases by making their existing equipment last longer. From cars to lawn mowers, or from furnaces to swimming pools, anything you can do to substitute an affordable repair bill for an expensive replacement can be a win-win situation. If you have the skills and the tools, this can be a low-cost business you can promote with SEO techniques such as linking advertisements to articles about repairs to specific items.
  3. Pet care. Sometimes, it isn’t children who need looking after as people pursue additional jobs, but rather their pets. From supervising and exercising pets during the workday to providing grooming services, helping people keep up with the responsibility of owning a pet can often be a welcome alternative to giving up the pet.
  4. Computer maintenance and repair. With so many job losses, people who relied on workplace help desks for laptop support are now on their own and need a technical lifeline. Providing this type of support requires expertise but little in the way of overhead.
  5. Gardening & landscaping. With an aging population, more and more people are finding it a challenge to look after their yards. If you are in good health and have something of a green thumb, this type of work can be good for your physical and mental health while also rewarding you financially.
  6. Tax preparation. Since this article is based on the power of tax refunds, it makes sense to point out that tax preparation can be a low-overhead business. If you have accounting expertise, you can help other people squeeze a little more out of their government refunds.
  7. Web design. Once you’ve mastered the art of setting up a business based on web and e-commerce solutions, you can use what you’ve learned to help others do the same thing. While job losses are painfully disruptive, one of their long-term benefits is that they do spark a new wave of business formations. Whether it is helping with general consulting on business formation, or tackling specific projects such as Web design you can position your small business to ride the general wave of new start-ups.

With all the news of government bailouts, many individuals have been left wondering where is their bailout from the government. A tax refund is no bailout–it’s money you have coming to you–but it can be an opportunity to make investments in a new or existing small business that could help you earn more in the future.

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Top Ten US Cities for Starting a New Business

Monday, February 22nd, 2010

Where some people see obstacles, others see opportunities. That’s certainly the case with starting a small business during a recession. While most people naturally focus on soft demand and the scarcity of capital, those with a contrarian eye see weakened competition, reasonable real estate costs, and a large pool of potential talent available.

One important factor is that the recession has not hit all parts of the country equally. Therefore, if you pick your spot correctly, you can still find a good place to start a small business.

Top Ten US Cities for Starting a New Business

There are many factors which make a particular city a good location for a new business, including general economic conditions, size and skill set of the employment pool, supply and demand, infrastructure (both physical and technological), and population growth.

Here are a list of 10 US cities where you can find many of these above favorable factors:

  1. Raleigh, North Carolina. Raleigh benefits from an economy that is more skewed towards technology than manufacturing, so it has fewer industries suffering from long-term, non-cyclical declines. The IT base plus a strong presence of higher education helps to create a skilled pool of potential workers. Also, Raleigh is helped by the fact that some other North Carolina cities are also thriving, making businesses in Raleigh well situated to broaden out their markets. Outsource where possible.  Basic business support needs such as direct mail, call centers and telemarketing can all be readily outsourced to reduce your upfront investment and help you focus on the unique value proposition of your business.
  2. Fort Collins, Colorado. Like North Carolina, Colorado benefits from having multiple areas which are maintaining economic growth despite the recession, which certainly helps a business gain momentum. Fort Collins in particular benefits from a combination of a relatively high median income level and a high level of educational attainment among its populace.
  3. Houston, Texas. Already a major metropolitan area with over 5 million people, Houston still enjoys a below-average cost of living.
  4. Lincoln, Nebraska. This is a good choice for a cost-conscious start-up, because Lincoln features both a low cost of living and a low cost of doing business.
  5. Sacramento, California. Like most of California, Sacramento has seen dramatic price declines due to the real estate slump. However, while these create potential bargains, the city still benefits from a growing cultural and entertainment scene plus easy access to numerous outdoor recreational attractions.
  6. Austin, Texas. Austin has enjoyed strong job growth, which is a fundamental sign of a thriving economy. A business contemplating e-commerce solutions may also be interested to know that Austin made Forbes magazine’s list of the 30 most-wired cities in the country. Use an attractive website design, internet  marketing and credit card processing solutions to lower promotional costs and increase sales via online channels. Internet marketing solutions like pay-per-click and SEO can be cost-effective ways to sell your products and services online.
  7. Boise, Idaho. While still relatively small, Boise has enjoyed strong net migration, which suggests a growing pool of potential talent.
  8. New York, New York. It’s not cheap, but it remains the world’s greatest city in the eyes of many, as evidenced by the fact that it still ranks near the top nationally in population growth. With businesses closing up shop and both retail and office space sitting idle, you should have plenty of leverage in rent negotiations.
  9. Huntsville, Alabama. Huntsville is projected to have one of the fastest-growing job markets in the country, which should translate into a fast-growing retail base.
  10. New Orleans, Louisiana. Last year, the U.S.Census Bureau named New Orleans the fastest-growing city in the United States. While this is largely a bounce-back from the effects of Hurricane Katrina, New Orleans offers new business start-ups a chance to be part of that comeback story. The Small Business Administration’s Disaster Loan Program is providing low-interest, long-term loans administered directly through the federal government. Another quick way to raise cash is to forgo the credit market altogether and leverage future profit instead. Business cash advance also referred to as merchant cash advance offers businesses a “cash jumpstart” based on their credit card receipts. Available through credit card processing companies and independent business cash advance companies provide immediate access to operating funds between $2,500 and $250,000. In exchange, the merchant agrees to remit a portion of future credit card receivables to the merhant cash advance provider. The credit card processors handle the transaction, automatically deducting a fixed percentage of each month’s credit card revenue. Revenue-based “repayment” allows businesses to manage their cash flow, paying more in flush times and less when resources are tight.

Obviously, location isn’t the only factor that determines the success or failure of a new business venture, but it can make a big difference when the economic wind is at your back.

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Winter Olympians Do It For The Love Of The Sport

Saturday, February 13th, 2010

For many Winter Olympians, the road to the 2010 Winter Olympic Games in Vancouver has been paved with extra sweat. Their reward is a shot at a gold medal. They have no illusions about striking it rich in their chosen sports. After a few weeks of permanent vacation, some of us might feel the need to get back into the sports business. Other Winter Olympians, feeling the pinch of slumping economy, may simply want to generate some extra income. Either way, the small business market is ripe for Winter Olympians who want to launch new careers or simply convert their life experience into a lucrative, new business.

A thirty-year-old Winter Olympian usually doesn’t have the same tolerance for risk as the typical young founders of start-up companies. Even famous winter Olympians with substantial sponsorships should learn to bootstrap their companies with minimal investments, according to experienced small business advisers. An ideal small business for a Winter Olympian to launch should:

  • connect passion with profits by involving an activity you already love,
  • launch with under $10,000 of working capital,
  • operate from home or from flexible, short-term office space, and
  • either be a small business that you can run on your own or a larger business that can quickly begin operating without your daily presence.

Although these conditions might constrain typical entrepreneurs, you can leverage your fame, your connections, and your passion to build a small business with just a small amount of investment or time at risk. This way, if your small business fails, you can move on to a new one, take a part-time job or simply retire with no fears for the future. Small business experts highlight five success stories that represent the types of business that Winter Olympians can stat after retiring from the sport:

Skiing and Hobby Businesses

In a recent Miami Herald article, Shannon Bahrke, Michelle Roark and Noelle Pikus-Pace shared the story of how their individual passions evolved into a fully-fledged small business. Bahrke started her own coffee company called Silver Bean Coffee, which has six blends, including her signature D-Spin blend. The 2002 silver medalist employs other skiers in Salt Lake City and donates a portion of the sales revenues to U.S. Winter Olympic athletes. Pikus-Pace, a skeleton racer, is hopeful that her passion for hats will translate into more sales revenues. She designs the knit beanies lined with fleece and distinguished by the spiky “hair” growing out of them. She makes a red and blue USA model and summer hats. Roark’s perfume business has enabled her to stay in the sport through six knee surgeries. Michelle Roark owns a perfume shop in Denver called Voila where she sells her handmade perfume. She has six blends: For Real, For Ever, For Balance, For Focus, For Imagination and For Confidence. Roark no longer has any sponsors but wants to continue the lifestyle she loves. Many of them have taken their passion for the sport and launched sports training programs, apparel stores and equipment leasing outfits in snow resort towns such as Tahoe, Whistler, Aspen, Salt Lake, Denver, Breckenridge etc.

While websites such as Etsy offer online sales tools to beginners, more advanced e-commerce solutions can help hobbies businesses sell everything from finished goods to equipment rentals. Website design firms can help you post event schedules or showcase videos, while credit card processing systems remove the burden of accepting customer payments.

Real Estate Sales and Brokerages

Today’s economy might not seem ideal to launch a full-time real estate business. However, retirees such as Ed Judy have discovered that selling property part time can keep you active in the community while generating extra income. Although working full time as a real estate professional during a market slump can be challenging, a Winter Olympian retiree with less pressure for regular income can often provide higher quality customer service than the typical agent.

Recently profiled by his hometown newspaper, Judy combined the communication skills he developed as a law enforcement officer with the practical knowledge he learned during real estate training courses. As an independent sales executive, he can set his own schedule. Under the umbrella of a regional agency, he can trade a portion of his commission for sales leads.

Online Information Service

After more than three decades in the publishing industry, Ric Cox asked SCORE advisors for help combining his passion for real estate with his experience as a researcher. Instead of working as a broker, Cox decided to launch a subscription-based website for Chicago area real estate investors. An e-commerce solution deposits subscriber payments directly to Cox’s account, allowing him to pay staff members and freelancers that help generate high value content for the site.

While some writers test the waters with ad-supported blogs, Cox’s targeting of high-value information led to faster profits. Professional web design often means the difference between a site that looks like someone’s hobby and a strong online presence that generates income. Adding individual coaching, live webcasts, social networking capabilities to an online information portal can create more revenue streams for people that enjoy personal interactions.

Successful Athlete-Run Small Businesses Thrive on Low Overhead

Small business advisors often caution athletes to avoid franchises and other association programs that require hefty upfront fees. Free advice from other winter Olympian run businesses can prevent you from falling victim to investment schemes and fly-by-night operations. By limiting start-up business ideas to small businesses that can be launched with minimal training and low overhead, you can focus on the kinds of activities you enjoy doing without putting your entire savings at risk.

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Making Customers Your Valentine

Tuesday, February 9th, 2010

Showing up to your first meeting with a customer carrying a dozen roses and a heart-shaped box of chocolates might send the wrong signal. Although you may be looking to enter a long-term relationship, traditional romance needs to take a backseat to best practices when courting customers.

Here are a few tips to avoid the slings and arrows of cupidity, and tie the knot with new customers.

Romancing the Tone

Much like with any other relationship, setting the tone from the get-go is key. You want your customers to think of your company as a perfect fit for their needs, present and future, not just as a one-night stand. This means establishing trust early on.

The just-good-friends pitfall exists in business, too. Finding that happy medium between friend and financial windfall involves a carefully considered approach to up selling your alluring traits (business ethics, quality assurance, secure credit card processing and so on) while also showing your commitment to customer satisfaction. 

We Need to Talk

In love, this has dire connotations. In business, it’s a best practice. Keeping a finger on the pulse of your client’s happiness with regard to the services you’re providing lets you get right to the heart of any issues before they arise.

To accomplish this, you need to speak with your clients frequently about how things are going for them. Let the conversation flow naturally, and be yourself, not just your company. Spending a little extra time to take interest in a customer’s life is always a good investment, and it helps you avoid coming off like a cookie-cutter customer service survey. Supplement your face to face conversations with a Website design that communicates the right message to your customers.

In any good business relationship, both you and your customer should have absolute faith in your company’s ability; don’t undermine this by asking too many what-can-we-do-better questions. Keep it professional; keep it positive; keep your customers.

Tying the Knot

It’s time to get married to the idea that a good rapport helps business. For better or worse, you and your clients are in this together.

Many business relationships start off almost adversarial in nature because of haggling over price, contracts, and delivery. As trust and understanding grows, the us-versus-them thinking needs to stop. You are working for them, not against them.

Keep in mind that customers have different comfort levels when it comes to letting their guard down. Just as discussing wedding plans on a first date can put the kibosh on a romance, opening up those initial negotiations with an attempt at a long-term contract before your company has proven itself makes customers wary. Wait until you’ve wowed them, then pop the question.

What’s Love Got to Do with It?

Loving your work shows. Your clients can see whether or not you are actually committed. If you only want clients interested in wham-bam-thank-you-business-transactions, then it may not be all that important. If you want to keep them coming back for more, you’ve got to show them you’re committed.

In business, it’s taken for granted that all parties involved are interested in gorwing their business and making money. What’s not quite as common is genuine interest in customer service. Please  take note: these two things are directly related. The better you treat your customers, the more likely they are to keep giving their business to you and passing your name along to others as well.

Consistent high quality service is absolutely critical when there’s a slip up. Mistakes are more likely to be forgiven when you’ve got a great relationship with your customers. If you’re just another faceless supplier, vendor or service provider, what’s stopping them from jumping ship?

Make It Smooth and  Easy

Streamlining customer interaction, money handling, and all of the other little issues that trip up an otherwise smooth relationship, has never been easier. Ecommerce solutions and call centers can make customers feel more comfortable dealing with your company.

Whether the Web is your primary or secondary storefront (if it isn’t either yet, it’s time to call web design companies and dive head first into the wonderful world of online) your web design is another face your customers see. Make it attractive! The easier it is for customers and clients to interact with you, the easier it is for them to keep coming back for more…

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