Cold Calling total strangers to talk about your products and persuade them to buy them has got to rank first on the list of things new business owners find terrifying. Cold calling prospective customers is always nerve wracking. Simply picking up the phone and talking to strangers takes courage, however it is a sales strategy that can offer the highest returns. But turning cold calls into actual sales — that takes confidence and thick skin as well as skill.
Prospective customers can react with hostility or courtesy, but that doesn’t change the odds of setting up a sales meeting or getting a sale over the phone. You will face a firestorm of rejection for every spark of interest you ignite. Its not just new business owners but even seasoned business owners and entrepreneurs shudder at just the thought of cold calling prospects they have never met before. In addition, with many small business owners reluctant to take risks these days, the challenges of cold calling are even greater, especially for new startups.
Learn to begin selling your new business from day 1
If you can’t take rejection, you shouldn’t get into business at all. As a startup or new business with limited resources and no customers, you must practice “interruptive marketing” to get out your message and find customers.”The economy has everyone at a four-way stop sign. No one is moving,” says Stephen Schiffman, author of the best-selling Cold Calling Techniques (That Really Work!). “So your No. 1 competition right now is the status quo. Forget ROI or cost or color or anything else. Every buyer will ask: ‘Does buying this product make sense for me?’ You’ve got to give him that reason.”
When done right, with a bit of research, scripts, presentation and delivery, cold calls do result in sales — whether times are tight or not.
However, social media websites such as TradeSeam.com can help you get rid of your fear of cold calling strangers. TradeSeam.com has enabled over 5.5 million small businesses like yours get your message out and reach your customers everywhere they are online. TradeSeam.com automatically drives customers to your business and enables you to build strong and loyal followers of your brand, product or service without ever having the need to pick up the phone and cold call strangers to persuade them to buy your product or service.