How to Select A Web Hosting Provider?

Friday, June 18th, 2010

Web hosting has become a popular and reliable way for small and mid sized businesses to host e-commerce, small business websites, and other web services without taking on the overhead expense of procuring, managing and maintaining servers inhouse. There are many types of web hosting services for customers to choose from based on their requirements, budget allowance, security needs etc.

While most reputable web hosting companies guarantee 99% uptime that is acceptable to individuals and very small businesses, bigger businesses and organizations cannot afford downtimes of even 1%. Therefore, the type of web hosting service is critical for smooth business operations.

The types of web hosting services that exist are free, shared, managed, dedicated, virtual dedicated, collocation, clustered hosting, cloud hosting and grid hosting. The servers can host various types of websites and applications including emails, blogs, videos, files, images, shopping cart  etc.

Obviously, the services offered by free web hosting are very limited and if your small business needs a dynamic web site design or e-commerce solution, you must consider paid hosting services to make sure you eliminate business risk. Most web hosting services provide a site manager that allows you to administer and control the web server, e-mail server, ftp server, and security settings. The account may also include search engine optimization tools, e-commerce services, site developer, database access, media support, development tools, and performance accelerators.

There are a plethora of web hosting service providers that offer a lot of features incuding free template website designs at very cheap  prices. However, cheap prices should not sway your decision in choosing a web hosting partner. Remember, quality and reliabiliy always comes at a price. Small and mid sized businesses must ensure their needs are met by the web hosting company and also evaluate the quality and reliability of the services including customer support to mitigate any business risk.

An increasing number of web applications are now offered based on a SaaS (Software as a service) moel that follow the same web hosting model. Look at the rising popularity of hosted applications such as online CRM, online healthcare applications, financial services, clinical references, health plan benefits and similar products. Web hosting services extend the capabilities and services of small an mid sized businesses, allowing them to grow, improve, and boost bottom lines significantly.

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Website Development & Hosting

Monday, May 31st, 2010

A business without a web presence is depriving itself. A website can help a business promote its brand and reach out to more customers resulting in additional revenues and profit streams.

Web development prices have become amazingly reasonable in current times. Web packages that charge as low as $99 per month have all the necessary equipment for you to develop your website, register a domain name, launch an e-commerce solution, interact with customers, launch audio and videos, send and receive emails, virus protection, and more. Best of all, web hosting services take care of crucial database and server backups ensuring vital customer data is protected at all times. They also guarantee server uptimes ensuring your website is accessible around-the-clock.

There are hoards of web hosting companies vying for your business on the internet. It is important not to be swayed by low prices. Remember, your professional website design is the place customers come to see what your business offers. If the website is slow, unresponsive or down, you’ll only be doing your competitors a favor. The value of adequate bandwidth, a guarantee of 99.5% uptime, regular database and server backups, and customer service cannot be overemphasized. The services of the web hosting provider should be your first concern and the price secondary.

The best way to get started is to list out your own business needs. Will you be selling products online? If yes, you’ll need an online shopping cart. Will you be enabling credit card payments? Your website will need online credit card processing  with SSL security encryption. Once you have your list ready, look at other services. The web hosting service should come with a user friendly control panel that allows you to develop and administer your website easily. The backup server should not be at the same place as the web hosting server. Go for a web hosting service that offers 24×7 customer support to ensure maximum uptime for your business website.

Websites are a businesses’ first point of contact with customers and it would be foolish not to optimize this cost-effective online channel.  Web hosting services enable businesses to launch websites without taking on the pain and costs of procuring and maintaining servers. Paying a premium price for excellent web hosting services is a great investment that promises high returns.

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Using Your Tax Refund To Start A Small Business

Saturday, February 27th, 2010

Tax refund can be sufficient capital to start a business on a shoestring budget, especially with cost-saving techniques like e-commerce solutionspayroll outsourcing, web hosting and equipment leasing.

Capital is tight these days, but a check may already be on its way to you–your tax refund. For a number of reasons, this might be a good time to put that tax refund into starting a new business.

Modern business techniques make entrepreneurship more affordable than in the past. E-commerce solutions with credit card processing capabilities have lowered the barrier to starting a new business; web hosting and office equipment leasing can help minimize fixed costs; online marketing  such as search engine optimization (SEO) and pay-per-click can reduce the ongoing cost of promoting a business. With the job market not looking very bright, your best option may be to create your own job.

The Economic Power of Tax Refunds

Even with these cost-saving techniques, are tax refunds really enough to make a dent in the cost of starting a new business? Consider that a total of $261 billion in tax refunds were paid out in 2008–that’s enough to be thought of as something of a small business stimulus package.

In 2009, with incomes and investment returns down over the past year, many people will be looking at a lower tax liability, and therefore a bigger refund. This cash can be used to start a new business, or pump a little extra life to one that is struggling to get off the ground.

Examples of Low-Cost Businesses: Daycare to Web Design

The following are examples of businesses that can be started at relatively low cost, promoted via e-commerce solutions, and might be especially timely for today’s economy:

  1. Daycare. With many parents having to work longer hours to make ends meet, demand for daycare is a natural result. Thirty-five percent of daycare workers are self-employed, and most of these provide the service in their homes, so daycare is a natural for a low-cost start-up business. Licensing requirements vary from state-to-state, but in many cases, looking after small numbers of children does not require licensure.
  2. Home repair. If you are handy with a set of tools, you can translate this talent into a paying business. In a soft economy, people are looking to put off new purchases by making their existing equipment last longer. From cars to lawn mowers, or from furnaces to swimming pools, anything you can do to substitute an affordable repair bill for an expensive replacement can be a win-win situation. If you have the skills and the tools, this can be a low-cost business you can promote with SEO techniques such as linking advertisements to articles about repairs to specific items.
  3. Pet care. Sometimes, it isn’t children who need looking after as people pursue additional jobs, but rather their pets. From supervising and exercising pets during the workday to providing grooming services, helping people keep up with the responsibility of owning a pet can often be a welcome alternative to giving up the pet.
  4. Computer maintenance and repair. With so many job losses, people who relied on workplace help desks for laptop support are now on their own and need a technical lifeline. Providing this type of support requires expertise but little in the way of overhead.
  5. Gardening & landscaping. With an aging population, more and more people are finding it a challenge to look after their yards. If you are in good health and have something of a green thumb, this type of work can be good for your physical and mental health while also rewarding you financially.
  6. Tax preparation. Since this article is based on the power of tax refunds, it makes sense to point out that tax preparation can be a low-overhead business. If you have accounting expertise, you can help other people squeeze a little more out of their government refunds.
  7. Web design. Once you’ve mastered the art of setting up a business based on web and e-commerce solutions, you can use what you’ve learned to help others do the same thing. While job losses are painfully disruptive, one of their long-term benefits is that they do spark a new wave of business formations. Whether it is helping with general consulting on business formation, or tackling specific projects such as Web design you can position your small business to ride the general wave of new start-ups.

With all the news of government bailouts, many individuals have been left wondering where is their bailout from the government. A tax refund is no bailout–it’s money you have coming to you–but it can be an opportunity to make investments in a new or existing small business that could help you earn more in the future.

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