Social Networking for Small Business

Friday, February 12th, 2010

With the emergence of  social networking as a heavy weight web 2.0 player, online marketing is going through a major face lift. Social networking sites like facebook, twitter, myspace and tradeseam are fast becoming the new past time for people of all age groups. And Social media marketing is allowing  small business owners and entrepreneurs to take advantage of the expansive reach and viral nature of these social networks to reach their target constituents and sell their products or services. However, social media marketing has its own set of challenges.

One of the biggest complaints from small business owners and entrepreneurs who would like to generate sales leads using social media marketing is that it requires a huge time commitment to build, engage, and create positive word of mouth. Social media marketing done right- requires frequent thought provoking posts, a critical mass of connections and timely interactions or follow-ups that can consume your entire day. For this to be an effective marketing strategy small businesses would need to hire a dedicated social media marketer to constantly stay on top of social networking sites that are mushrooming all over the world wide web.

Still one has to be very careful while marketing your products or services using social media  because the biggest assets that social networks provide small business owners – their expansive reach and viral nature – are also their biggest liability as its very easy for negative PR or word of mouth (WOM) to spread like wildfire on these social networking sites that can doom any business – large or small. The best way to promote your brand on social networking sites is by sharing information with users that have similar interests and converting them into brand advocates to spread your message.

Finally, social media marketing cannot be the only channel  for generating business leads or building your sales pipeline.  Every business needs to have a marketing mix that consists of more than one tactic so that your entire sales revenues are not dependent on the performance of this one media source. Online marketing channels such as pay per click, search engine optimization (SEO) and sales lead generation can be just as effective marketing channels and can help small business build a robust sales pipeline.

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Loneliness Can Kill You

Wednesday, February 3rd, 2010

Staying socially connected may be just as important for public health as washing your hands and covering your cough. This topic of loneliness has been apparently making its rounds quite often these days, the origin seems to be an article that reported an interview with John Cacioppo, a social neuroscientist. Cacioppo suggests that a feeling of social rejection and loneliness can lead to dire health consequences.

Not unexpectedly, online social networking – the socializing outlet for a vast majority of  Generation Y, also known as the Millennial Generation or Generation Next or Net Generation – was an integral part of the study. A study in the December Journal of Personality and Social Psychology suggests that feelings of loneliness can spread through social networks like the common cold. “People on the edge of the network spread their loneliness to others and then cut their ties,” says Nicholas Christakis of Harvard Medical School in Boston, a coauthor of the December study. “It’s like the edge of a sweater: You start pulling at it and it unravels the network.”

However, Cacioppo did not condemn online social networking sites such as facebook, myspace, twitter as a tool of doom. In fact, he called it a boon as long as users don’t spread loneliness among others because they don’t trust their connections and foster that mistrust in others, as loneliness appears to be easier to catch from friends than from family.

Definitely a point of view to consider but hardly one to obsess over. We all know loneliness and isolation are not good for public health. They lead to depression, which is the launch pad to worse health conditions from Alzheimer’s to heart disease.

However, social networking has become one of the most popular past time activities for all generations. Used by young and old, users join like-minded communities, make friends, link with business associates, share interesting titbits, keep in touch with long distance friends, stay connected with old colleagues and find answers to questions.

Social networking is also viral in nature. This has businesses chomping at the bit, trying to figure out how to take advantage of the social networking phenomena to promote their products and services.  The need for a specific field of advertising called social media marketing has emerged as a result of the wide spread adoption of online social networking .

Social Media Marketing also known as social network marketing or social level marketing, is an advertising method that makes use of social networks to increase the web presence of a business. This ranges from simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth, or providing niche social networking sites focused around the items being advertised. Social media marketing enables businesses to take their customer relationships to a new level.

Many sites include features where companies can create profiles. For example, on Facebook companies can create “pages” where users can become fans of this company, product, service, individual, etc. Many companies create Twitter, MySpace and Tradeseam pages for themselves. The grassroots nature of these social media networks demands transparency and clarity of communication that requires businesses to maniacally focus and obsess about customers, as one wrong move can flame your company’s brand due to the viral nature and high power amplification of todays social web.

In summary, the social web is here to stay. As long as the social networking on the internet does not take users away from your friends and family in the physical world, you don’t have to worry about becoming lonely. Social Networking sites can be a source for making new friends, linking with business associates, staying connected with old colleagues and long distance friends. And for businesses it can be the most efficient way to reach target audiences, build strong customer relationships and serve their needs.

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Small Business Gems For Year 2010

Wednesday, January 13th, 2010

The year 2010 is a harbinger of hope and marks a gradual shift towards a economic recovery. Businesses are focusing on active promotion of their products and services with renewed energy. The power of the internet is being optimized to increase the income potential of businesses and to build a loyal customer base.

Three profit-making avenues businesses can’t afford to miss in 2010 are:

1. Social media marketing

Statistics predict a massive boom in social media activity in 2010. Internet marketers can ride this wave to increase website traffic and generate more conversions. Posting attention-grabbing articles on social media networks can create interest in a brand name, leading to inbound links and more customers for the business. Furthermore joining business networks and subscribing to get qualified business leads, sales leads and networking with businesses in your industry is a no brainer. Studies reveal that consumers who are exposed to a brand via social media or SEO  are at least three times more likely to click and make related searches. Taglines also stick in the minds of people. They search for the brand using the tagline, providing the business with a less competitive keyword. Social media therefore is also an excellent search engine optimization  tool.

2. Internet marketing

Internet marketing drives more traffic to the website, and creates sales leads. Pay-per-click ads qualify consumers automatically while search engine optimization ensures the website has high organic search rankings and gets the attention of consumers searching on topical keywords. Creating inbound links and linking to reputed websites increases website rank and visibility. Affiliate marketing and registering on web directory listings is also an excellent way to direct interested consumers to your website.

3. VOIP

Even in the internet age, a phone call has unmatched value. Addressing a customer’s concerns over phone is more effective than sending a passive email. Businesses can reduce their phone expenses drastically by using VOIP phones  instead of traditional phone systems. VOIP phone systems offers easy maintenance and customization, cheap international calls, one network administration (data + voice), remote calling, low phone costs during travel, and videoconferencing.

Implementing these gems in 2010 can increase business profits without adding much to the expense line of your balance sheet. No business, large or small, can afford to turn a blind eye to such a wining strategy for 2010!

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Top 11 Relaxing Vacations and Getaways for Entrepreneurs

Monday, January 11th, 2010

Entrepreneurs are an important element that drive local and global economies. More than 50 per cent of employees in Canada work for businesses with less than 100 employees. According to a global study on entrepreneurship from Babson College almost 15% of the US population is working for startup companies that are less than 3.5 years old. To successfully get these companies off the ground, entrepreneurs face tremendous challenges; building social capital by continously networking in the business community, qualifying business leads to acquire customers, raising capital, hiring talent and navigating the big competitors — while trying to maintain a work-life balance for themselves and their teams.

Entrepreneurs have a grueling schedule with 90 hour work weeks being the norm instead of the exception. One way by which entrepreneurs can alleviate some of the pressure off themselves is to take a well-deserved break before starting a new venture or after a successful exit.

Here are the top 11 vacation destinations for entrepreneurs, CEOs and executives to get those beneficial stress busting neurochemcials flowing in the brain.

1. Bay Of Fire, Tasmania: There is a possibility that you would not have come across this little paradise that is located off the coast of St. Helen’s, a small town of Tasmania. Tucked away in Tasmania’s remote north-east is the holiday heaven, the Bay of Fire. Sparkling turquoise blue waters, pristine private white beaches as far as the eye can see, tranquil coves, capped off by the distinctive fire orange lichen covered granite rock.

2.  Turks and Caicos Islands: Previously a drug smuggling den, this group of 40 islands offers a memorable experience. Home to the Best Beach in the World, breathtaking hues from inviting waters, and legendary diving, snorkeling and fishing, a throwback in time where relaxation is unavoidable and rejuvenation ensured.

3. The Chiloe Archipelago: Chiloe in Chile’s Northern Patagonia, has long been a place of mystery and mysticism. Famous for seafood, handicrafts, and the warmth of its people, Chiloé is a scenic and an increasingly popular destination for walking, biking, fishing, paddling and birding.

4. Bora Bora: Bora Bora island is possibly the single most famous island in all the world. The legends, mysteries, and romance associated with the words “Bora Bora” bring an almost mystical presence to the island. Part of the allure has to be its almost unbelievable beauty. Two towering peaks of sheer black rock dominate the center of the island and make an impressive backdrop to an assortment of blue waters that will dazzle the eyes. Bora Bora’s lagoon is its most treasured feature, and allows the traveler many opportunities to experience it in a variety of ways. Windsurf, jetski, scuba dive, swim, bask in its warmth… the list goes on.

5.  Ko Tao, Thailand: “Discovered” by travelers in the 80’s Ko Tao (literally translates as “Turtle Island.”) has been gradually gaining popularity. Once the haunt of sea-turtles, this small island with its quiet beaches has become a favorite getaway both of paradise seekers and divers who come for the best coral diving in the area. In recent years word of Ko Tao’s natural beauty, beaches, coral and marine life has spread attracting more tourists and visitors to this remote island.

6. Basque Country: The Basque Country (Basque: Euskadi, Spanish: Pais Vasco) is a region at the north of Spain, bordering the Atlantic Ocean and France. It is defined formally as an autonomous community of three provinces within Spain, and culturally including a fourth province and a small portion of France. Basque Country is one of the world’s top gastronomic destinations, with key gourmet centers in San Sebastian, Hondarribia and Bilbao. In Basque culture, fine dining is a means of cementing relationships and building new ones. The northern coast offers sandy beaches and high bluffs overlooking the bay. As important, the Basque culture supports a tradition of self-sufficiency that has spawned a multinational business built around the notion of cooperation rather than competition that might serve as a model for others to follow.

7. Nam Ha, Laos: Nam Ha is surrounded by mountains, waterfalls and lofty plateaus, coupled with the culture of some 30 ethnic groups, creating the ideal landscape for eco-trekking. This place is ideal for extreme adventurers who can handle leeches and the steep slopes on a true jungle trek.

8. Whistler, British Columbia: Over two million people visit Whistler annually, primarily for alpine skiing and mountain biking at Whistler-Blackcomb. Its pedestrian village has won numerous design awards and Whistler has been voted among the top destinations in North America. During the 2010 Winter Olympics, Whistler will host most of the alpine, nordic and sliding events. However, this Canadian resort town is also popular for mountain biking furing the summer months.

9. Languedoc, France: Bas-Languedoc has long, sandy beaches and dynamic towns like Montpellier, Sète and Nîmes. This place is split by deep gorges and topped by wild upland plateaus for outdoor fun. It also had some exotic hotels and cruise options that will take you along the Canal du Midi which is a nice alternative to the usual French getaway.

10. Yunnan, China: Yunnan is the home of famous tiger leaping trek, jungle tours and the scenery of the sunsets. This environmentally rich land is scattered with ancient temples and small towns and undoubtedly one of the hottest Asian vacation destinations and getaways in 2010.

11. Svalbard, Norway: Svalbard is an archipelago in the Arctic Ocean north of mainland Europe, about midway between mainland Norway and the North Pole. There are no roads connecting the settlements on Svalbard. Here you will find untouched arctic wilderness. In the summer, beautiful colors and contrasts provide the frames for dramatic glaciers, majestic mountain formations, buzzing bird mountains and endless arctic tundra with its diverse flora and fauna. The light lures us to this unique place in which the midnight sun shines from early spring till fall. During the winter, the northern lights cast sparkles of light across snow-covered, pointed mountain peaks and an infinite landscape. A stay on Svalbard is the perfect vacation if you want peace, quiet and space for thoughts and dreams.

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