Qualifed Sales Leads – A Lifeline of Every Business

Wednesday, January 13th, 2010

The volume and the quality of sales leads  are critical for every business to keep the “lights on” in any type of economy. If you can’t generate a sufficient volume of business leads you won’t be able to stay in business for very long. However, if you comproise on the quality of leads you will spend more to generate these leads than you will make in sales. It is very important that you always have a consistent and reliable source to generate qualified sales leads as it is the only lifeline of a sustainable business. Today every business owner realizes the importance of business leads and it is important for you to continously allocate monthly budget to new sources to establish a reliable source for quality sales leads. There are many ways of acquiring business leads today and not all methods work equally well for all businesses even if you are in the same industry. Therefore, you need to test different programs and identify the cheapest sources for qualified sales leads for your business.

With web 2.0 and new online networking platforms such as blogging, social networking sites, marketing your products and services including b2b lead generation has become easier and more cost effective for small businesses. If you want to generate sales leads from your website, you must promote your website via pay per click, SEO or in online blogs, social networking and community oriented websites. Many small businesses have started to use blogging as one of the best approaches for driving traffic to their sites with the goal of generating business leads. With the social media traffic growth, it has become easier to drive more traffic to your websites via social networks than blog posts. Although you cannot engage in aggressively selling your products or services on social networking websites, you can certainly promote your brand name by including it in your online profile and social communications with your network. For your social media marketing efforts to be successful, you must select the right social networking platform. For example, if you sell consumer products or services you should focus on promoting your website on facebook and myspace. For businesses networking, you should focus on linkedin and tradeseam. Twitter can be used for both b2b and b2c businesses.

For those of you that aren’t familiar with Tradeseam. Don’t miss out on this business opportunity! Lead generation has never been easier and more effective for businesses, both large and small. With Tradeseam, you can acquire new customers while sitting on your couch, without having to do any work at all. You don’t need to manage  pay per click campaigns, write content for blogs, build your network on social networking sites, nuturing the leads from lead brokers etc. Acquiring a consistent and reliable flow of high quality sales leads has never been easier. Tradeseam generates not just sales leads but real business opportunities, these are real buyers and customers looking for your products and services online. More importantly, Tradeseam will always be the cheapest lead generation provider for your business because you get to set your own lead price that you can get the return on investment you need for your business.

You can now build your business on Tradeseam and rest assured that you’ll never have to worry about when or where your next customer will come from….

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Small Business Gems For Year 2010

Wednesday, January 13th, 2010

The year 2010 is a harbinger of hope and marks a gradual shift towards a economic recovery. Businesses are focusing on active promotion of their products and services with renewed energy. The power of the internet is being optimized to increase the income potential of businesses and to build a loyal customer base.

Three profit-making avenues businesses can’t afford to miss in 2010 are:

1. Social media marketing

Statistics predict a massive boom in social media activity in 2010. Internet marketers can ride this wave to increase website traffic and generate more conversions. Posting attention-grabbing articles on social media networks can create interest in a brand name, leading to inbound links and more customers for the business. Furthermore joining business networks and subscribing to get qualified business leads, sales leads and networking with businesses in your industry is a no brainer. Studies reveal that consumers who are exposed to a brand via social media or SEO  are at least three times more likely to click and make related searches. Taglines also stick in the minds of people. They search for the brand using the tagline, providing the business with a less competitive keyword. Social media therefore is also an excellent search engine optimization  tool.

2. Internet marketing

Internet marketing drives more traffic to the website, and creates sales leads. Pay-per-click ads qualify consumers automatically while search engine optimization ensures the website has high organic search rankings and gets the attention of consumers searching on topical keywords. Creating inbound links and linking to reputed websites increases website rank and visibility. Affiliate marketing and registering on web directory listings is also an excellent way to direct interested consumers to your website.

3. VOIP

Even in the internet age, a phone call has unmatched value. Addressing a customer’s concerns over phone is more effective than sending a passive email. Businesses can reduce their phone expenses drastically by using VOIP phones  instead of traditional phone systems. VOIP phone systems offers easy maintenance and customization, cheap international calls, one network administration (data + voice), remote calling, low phone costs during travel, and videoconferencing.

Implementing these gems in 2010 can increase business profits without adding much to the expense line of your balance sheet. No business, large or small, can afford to turn a blind eye to such a wining strategy for 2010!

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Top 11 Relaxing Vacations and Getaways for Entrepreneurs

Monday, January 11th, 2010

Entrepreneurs are an important element that drive local and global economies. More than 50 per cent of employees in Canada work for businesses with less than 100 employees. According to a global study on entrepreneurship from Babson College almost 15% of the US population is working for startup companies that are less than 3.5 years old. To successfully get these companies off the ground, entrepreneurs face tremendous challenges; building social capital by continously networking in the business community, qualifying business leads to acquire customers, raising capital, hiring talent and navigating the big competitors — while trying to maintain a work-life balance for themselves and their teams.

Entrepreneurs have a grueling schedule with 90 hour work weeks being the norm instead of the exception. One way by which entrepreneurs can alleviate some of the pressure off themselves is to take a well-deserved break before starting a new venture or after a successful exit.

Here are the top 11 vacation destinations for entrepreneurs, CEOs and executives to get those beneficial stress busting neurochemcials flowing in the brain.

1. Bay Of Fire, Tasmania: There is a possibility that you would not have come across this little paradise that is located off the coast of St. Helen’s, a small town of Tasmania. Tucked away in Tasmania’s remote north-east is the holiday heaven, the Bay of Fire. Sparkling turquoise blue waters, pristine private white beaches as far as the eye can see, tranquil coves, capped off by the distinctive fire orange lichen covered granite rock.

2.  Turks and Caicos Islands: Previously a drug smuggling den, this group of 40 islands offers a memorable experience. Home to the Best Beach in the World, breathtaking hues from inviting waters, and legendary diving, snorkeling and fishing, a throwback in time where relaxation is unavoidable and rejuvenation ensured.

3. The Chiloe Archipelago: Chiloe in Chile’s Northern Patagonia, has long been a place of mystery and mysticism. Famous for seafood, handicrafts, and the warmth of its people, Chiloé is a scenic and an increasingly popular destination for walking, biking, fishing, paddling and birding.

4. Bora Bora: Bora Bora island is possibly the single most famous island in all the world. The legends, mysteries, and romance associated with the words “Bora Bora” bring an almost mystical presence to the island. Part of the allure has to be its almost unbelievable beauty. Two towering peaks of sheer black rock dominate the center of the island and make an impressive backdrop to an assortment of blue waters that will dazzle the eyes. Bora Bora’s lagoon is its most treasured feature, and allows the traveler many opportunities to experience it in a variety of ways. Windsurf, jetski, scuba dive, swim, bask in its warmth… the list goes on.

5.  Ko Tao, Thailand: “Discovered” by travelers in the 80’s Ko Tao (literally translates as “Turtle Island.”) has been gradually gaining popularity. Once the haunt of sea-turtles, this small island with its quiet beaches has become a favorite getaway both of paradise seekers and divers who come for the best coral diving in the area. In recent years word of Ko Tao’s natural beauty, beaches, coral and marine life has spread attracting more tourists and visitors to this remote island.

6. Basque Country: The Basque Country (Basque: Euskadi, Spanish: Pais Vasco) is a region at the north of Spain, bordering the Atlantic Ocean and France. It is defined formally as an autonomous community of three provinces within Spain, and culturally including a fourth province and a small portion of France. Basque Country is one of the world’s top gastronomic destinations, with key gourmet centers in San Sebastian, Hondarribia and Bilbao. In Basque culture, fine dining is a means of cementing relationships and building new ones. The northern coast offers sandy beaches and high bluffs overlooking the bay. As important, the Basque culture supports a tradition of self-sufficiency that has spawned a multinational business built around the notion of cooperation rather than competition that might serve as a model for others to follow.

7. Nam Ha, Laos: Nam Ha is surrounded by mountains, waterfalls and lofty plateaus, coupled with the culture of some 30 ethnic groups, creating the ideal landscape for eco-trekking. This place is ideal for extreme adventurers who can handle leeches and the steep slopes on a true jungle trek.

8. Whistler, British Columbia: Over two million people visit Whistler annually, primarily for alpine skiing and mountain biking at Whistler-Blackcomb. Its pedestrian village has won numerous design awards and Whistler has been voted among the top destinations in North America. During the 2010 Winter Olympics, Whistler will host most of the alpine, nordic and sliding events. However, this Canadian resort town is also popular for mountain biking furing the summer months.

9. Languedoc, France: Bas-Languedoc has long, sandy beaches and dynamic towns like Montpellier, Sète and Nîmes. This place is split by deep gorges and topped by wild upland plateaus for outdoor fun. It also had some exotic hotels and cruise options that will take you along the Canal du Midi which is a nice alternative to the usual French getaway.

10. Yunnan, China: Yunnan is the home of famous tiger leaping trek, jungle tours and the scenery of the sunsets. This environmentally rich land is scattered with ancient temples and small towns and undoubtedly one of the hottest Asian vacation destinations and getaways in 2010.

11. Svalbard, Norway: Svalbard is an archipelago in the Arctic Ocean north of mainland Europe, about midway between mainland Norway and the North Pole. There are no roads connecting the settlements on Svalbard. Here you will find untouched arctic wilderness. In the summer, beautiful colors and contrasts provide the frames for dramatic glaciers, majestic mountain formations, buzzing bird mountains and endless arctic tundra with its diverse flora and fauna. The light lures us to this unique place in which the midnight sun shines from early spring till fall. During the winter, the northern lights cast sparkles of light across snow-covered, pointed mountain peaks and an infinite landscape. A stay on Svalbard is the perfect vacation if you want peace, quiet and space for thoughts and dreams.

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Pay Per Click vs. Banner Advertising

Saturday, January 9th, 2010

Both  paid search (also known as pay per click) and banner advertising (also known as display advertising)  are effective in increasing in-store and online revenues by reaching customers at different points in the buying cycle. However, banner advertising helps create brand awareness while pay per click has shown better direct response results as it can be targeted based on the users interests. But, when these marketing strategies are used in combination the results improve substantially.

Display advertising is used to promote business products and services and expose more people to the brand name. Surveys show that people who are exposed to the name of the business and products search for the brand and segment terms more often than people who have not viewed the banner advertisement. Searches on the business name have been proven to increase by almost 123%, when the name has been highlighted in the display advertisement.

Surveys also show that people exposed to display ads are more likely to click on organic and paid search results linked to that business’ website. Display advertising is also effective in keeping a business name in surfers’ minds when they are looking for a product or service that was promoted by that business. A whopping 52% of internet users respond to banner advertising and 27% search for a product by brand.

Pay per click is more effective for direct marketing campaigns where the marketer’s objective is to get a response from the user. Pay per click advertising can be targeted by selecting the keywords for which advertisers would like their ads to appear in search results, including their website in the ad copy with a compelling call to action. Search engine optimization and pay-per-click search engine marketing are performance based marketing strategies for advertisers that are looking for a Return On Investment  from their advertising spend.

To conclude, both banner advertising and pay per click advertising are extremely effective. However, display ads serve brand advertiser’s needs better than paid search while pay per click search marketing addresses direct marketer’s response needs better than display advertising. But, both these online marketing strategies can be implemented together to maximize the efficacy of your marketing objectives such as increasing web traffic to your website, improving sales conversions and getting qualified business leads. And small businesses should look to work with search engine marketing companies to shift their marketing budgets online in 2010.

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Don’t Go On Vacation Until You Have Customers under Control

Saturday, January 2nd, 2010

Competitive times have become even more cutthroat due to the economic recession. Small businesses, hit hardest by the recession, cannot afford to miss out on potential customer calls. The biggest barrier between small businesses and the realization of ambitious plans is restricted cash flow. Outsourced Call Centers enable small businesses to offer their customers the same services as large businesses at affordable costs.

Keep things moving forward

When a new customer calls in, you don’t want her to be greeted with an automated voice message while you’re on vacation. Answering services can keep things moving forward by completing the preliminaries and reach you on your mobile phone if it requires your urgent attention.

Big does matter

If a small business wants to grow out of its “smallness”, it has to aim higher than small customers. Small businesses trying to win contracts with big corporations need to project the image of a big business to be even considered seriously.  A call center works like round-the-clock personal secretaries for small businesses. They receive calls from customers, suppliers and partners with professional efficiency.

Offset downsizing with answering services

While many small businesses have been compelled to downsize to reduce expenses, the action should not affect the quality of operations. Trained answering service personnel receive calls, address the caller’s concerns and can connect them to you if required.

Get more time to focus on business growth

Call centers give youmore time to pursue revenue generating tasks instead of expending valuable employee hours handling routine calls. Call center ecompanies can be trained to answer typical questions, provide information, and connect customers to experts only when needed.

Answering services companies are an asset to small businesses. Business owners can leave office for long or short breaks without worrying about missed calls. Exceptional situations demand exceptional solutions.

Answering services are a convenient and affordable option for small businesses to rely on in the recessional environment.

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About Tradeseam

Tuesday, December 29th, 2009

Welcome to TradeSeam, the world’s first business network where you can connect with customers, get qualified business leads, find suppliers, compare products or services to get the best deals, saving you time and money on your most important business decisions.

Watch us evolve over the coming months, as we will continue to make our business network the best places on the web for businesses, both small and large.

So start using TradeSeam today. Click here and tell us what you like and what you don’t like about Tradeseam. We promise we’ll not only listen but write you back as well.

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