One of the greatest challenges faced by every business today is finding qualified business leads. You need to have a well thought out business strategy for generating leads to be successful today. There are a few critical steps you need to consider so that your lead generation efforts are successful.
The first step with lead generation is identifying your target market for your products and serices. You should consider hiring external market research companies to identify your target market – Is it the fortune 1000 companies, the 14.6 million US small businesses or the 300+ million US consumers? The market research should also be able to identify who is the decision maker, is it the CEO, CFO, CIO, individual consumer or the home maker. Market research is critical in determining the next steps in establishing a successful lead generation program for your business.
The next step is to use the market research data to analyze the online and offline behaviors of these decision makers so that you can determine where they spend their time while making purchasing decisions for your products and services. Why is it importnat to focus on both online and offline behaviors? Because users are spending 15% of their time online and the internet has made it very easy to do research before making a smart buying decision.
The third step is to identify these online destinations such as search engines, content sites, blogs, social and business networking sites or physical locations such as tradeshows, industry conferences and events that have become the CEO, CFO, CIO or indivdual consumer’s trustworthy resource for decision making. The media outlets and channels that these decision makers use may vary based on the type of business, industry, distribution channels and geographic locations. This is why a focused market research is important so that you can identify a few media channels to target your lead generation efforts as all of them may not work for your business. Also, it is not wise to reach your target customers through just one media outlet as you risk putting all your eggs in one basket for the most important aspect of any business – sales.
Once you have identified the media outlets where your target customers are seeking information while making these important business decisions you can start launching lead generation campaigns by creating different messages to draw the target customers as close to the point of sale as possible so you don’t have to qualify and nurture the sales leads before they convert into sales. This is an important step for you to get ahead of your competition as lead generation is a numbers game and by shortening the sales cycle time from when you generate the qualified business leads to closing them into sales you can leave your competition in the dust.
Finally, you need to constantly review and stay on top of your lead generation programs from identifying the media sources, creating effective campaigns to sales conversions so that you can stay ahead of any shift in the market trends. Effective sales lead generation will require sinificant amount of your dedicated time and attention to help build a sustainable business. However, Tradeseam has just simplified the business lead generation process for every business owner, partner, CEO or President so that they can stop overspending on programs that don’t deliver an ROI for their business and can now focus their precious time on building the business by taking the higher profit margins fromleads gnerated by Tradeseam and re-investing it in the business for future growth.
To make sure your business lead generation efforts pays dividends, you need to focus on the media channels where your target customers are spending their time both online and offline, create messages to capture the potential customers as close to the point of buying as possible, qualify the leads to shorten the sales cycle time from the creation of the business leads to closing them into sales so that you can get a high ROI from your lead generation programs.