VOIP Service Providers – Questions to Ask?

Monday, May 3rd, 2010

The growth of security threats to systems accompanies the growth of VOIP services that provide you with a very convenient and cost effective tool for placing and receiving calls over the internet. To ensure safety of your conversations and information, it is necessary to find a VOIP service that can handle the various security threats and potential problems. Here are a few questions you should ask prospective VOIP service providers to ensure selection of the right service for your company and prevent security breaches.    

1. Is VoIP service vulnerable to a DNS attack?
Denial of service attacks can clog VoIP servers denying service to other users. Professional VoIP service providers protect against such attacks by using firewalls, redundant servers, and around-the-clock monitoring.

2. Can VoIP calls be intercepted by hackers?
Though not significant, there are always chances of hackers listening to your telephone conversations over the internet. To protect you from malicious eavesdropping, your VoIP service provider should use encryption tools.

3. If you use Encryption, does it Reduce Call Quality?
Processing time increases with encryption. The more difficult the encryption, the greater will the audio distractions like jitter, echo, and latency, on your call. Your VoIP service providers should adopt hardware and software solutions that make encryption transparent to service users.

4. How Do You Test VoIP Services Software against vulnerability to hacker attack?
To ensure creation of VoIP systems that will stand against attack from hackers, the systems must be tested by security experts for shortcomings and potential problems. Reputed vendors combine in-house testing and research with outside testing of VoIP systems, by security professional and specialists, to create highly secure systems for you.

5. How do you install patches and is there a cost involved in it?
Upgrade of VoIP services may bear unnecessary costs on you. Ask prospective vendors about distribution of patches and how their systems can be integrated with your company’s own software update protocol to keep costs at a minimum.

6. Can the stolen VoIP routers be disabled remotely?
A stolen VoIP router can create tremendous problems for your business through information leaks. Ask VoIP service providers about how they deal with stolen routers and whether they can be disabled remotely to keep your account information safe and intact. Never opt for a service that cannot guarantee security of your confidential information.

7. For added security, is it possible to make calls through the VPN?
If you need to keep your phone conversations private even from the phone company, opt for a VoIP service provider who allows you to call through virtual private networks. However, keeping all data within VPNs entails additional hardware and software expenses.

8. Is the VoIP Service vulnerable to Fraudsters and impersonators?
Scammers can hijack calls and impersonate customer service representatives to collect personal account information. Hackers may acquire access to an open port and re-sell minutes of your company’s VoIP account. To prevent these issues from creeping up, your VoIP service provider must regularly monitor VoIP service usage looking out for unusual activity or packet routing to countries with few known clients.

Even after hiring a service, it is important to ensure that you receive sufficient and upgraded security that can cope with newer safety threats over the internet. Create and maintain strong relationships with account representatives. Additionally, stay informed, keep in touch with your VoIP service provider and regularly check vendor blogs.

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VOIP Review

Friday, March 19th, 2010

Voice over Internet Protocol (VOIP ) is the technology that allows voice calls to travel over IP based data networks. VoIP has allowed consumers to use phone services like Skype to make free calls over the Internet.

VOIP Phone Systems

VOIP is becoming increasingly popular among small and mid sized businesses as well. A May 2009 VOIP review report estimated that 35 percent of American small and mid sized businesses have deployed VoIP phone systems to save costs.

A January 2010 VOIP review report suggests that those who have already taken the VOIP for small business route are satisfied with the return on investment. It concluded that: small and mid sized businesses feel comfortable using business VOIP in place of traditional voice services, but often use it strategically to minimize long distance phone charges.

Two types of VOIP phone services have emerged

A consumer VOIP phone service sends voice traffic over the Internet in the same way as data packets are sent. This is often fine for personal chats, but most businesses require something better. The issue with the standard protocol is that sometimes the Internet gets busy, so voice traffic can hit bottlenecks, and it becomes difficult to hear conversations. Also those standard connections are not secure.

To avoid these issues, many businesses opt to send their voice traffic over a private network or a virtual private network (VPN). A VPN is similar to a narrow tunnel through the Internet. It carries only its owner’s traffic so it is very secure, and is less likely to suffer from the sorts of bottlenecks that degrade voice traffic. Many business VOIP service providers offer affordable private network and VPN solutions and conversations conducted over these are generally indistinguishable from those carried over traditional PSTN lines.

VOIP Is More Than Just Inexpensive Calls

Before VOIP service came along, pretty much all companies used time division multiplexing (TDM) private branch exchanges (PBXs) to switch their calls. These were proprietary closed solutions. VOIP, on the other hand, is an open source technology. This means that a VOIP PBX can reside on almost any server and that anyone can build and customize applications for it. All this competition has driven down the cost of added services, so a company that implements business VOIP can also deploy a wide range of VOIP phone services that until recently would have been expensive to all except the large enterprises.

Choosing The Best VoIP Service Provider

As with all technology decision making, the key to success is to analyze your business needs first and then to find the right VOIP Service that can address those needs most cost effectively. When assessing VoIP service providers, it is important to be satisfied with the following:

  • Is it a highly reliable service? Phone outages can be disastrous for any business
  • Calling rates that work for the small business’ call volume and mix (local/long-distance/international)
  • Additional value added services that are important to the small or mid sized business such as voice mail, conferencing and mobility.
  • Is it secure.
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VOIP for Small Business

Monday, March 8th, 2010

VOIP phone systems have emerged as the preferred choice for small business communications, delivering an unmatched combination of increased productivity and lower costs. At this stage in the game, the question is no longer whether to switch, but how to transition to small business VOIP phone systems. 

Today’s business VOIP service providers sell unified communication ”solutions,”  and not phone systems. According to industry experts, finding a VOIP provider experienced in both voice and data communications is critical to realizing VOIP’s full potential. More than the phone equipment, a communications solution applies technology as a service to meet each client’s specific business needs. A VOIP migration is therefore more a matter of establishing a strong relationship with a VOIP service provider than purchasing a VOIP phone system.

Small business VOIP providers offer a number of options for migrating from a traditional public switched telephone network (PSTN) system to VOIP. Take a look at some of the decisions small businesses face when selecting a VOIP provider.

  1. On-Premise vs. Managed vs. Hosted VOIP. Today’s small businesses have a choice of three options:  on-premise, managed and hosted voip systems. On-premise VOIP systemsincluding phone euipment, servers and routers are all deployed and maintained by a company’s internal IT staff. The ideal customer for on-premise voip system is a business that can easily customize and configure it based on their business needs to achieve optimal performace.  With managed VOIP, an independent or third-party service provider offers the phone equipment, software, operations and expertise so that a business can get the benefits of VOIP without the costs, risks and headaches of an on-premise VOIP system. Managed VOIP is for businesses with limited IT resources and no desire to take on the maintenance headaches of On-Premise VOIP systems.  Hosted VOIP services rely on a service provider’s PBX equipment, server and routers to route a company’s voice calls and data. Hosted VOIP is ideal for small businesses with limited IT resources that are interested in taking advantage of the benefits of VOIP without the hefty price tag.
  2. Customization. Flexibility is one of the hallmarks of VOIP. VOIP can work with existing networking gear, PSTN lines, and business software, helping businesses realize the full value of their current infrastructure. The best VOIP providers are willing to take advantage of this flexibility to develop a custom VOIP solution that mets your exact business needs.
  3. Support. Relationship with a small business VOIP provider does not end with the purchase of  Business VOIP system. Evaluate service level agreements and ongoing support before selecting a VOIP provider. Many VOIP providers feature remote system maintenance capability, enabling immediate response to service issues.
  4. Service Reliability. Business VOIP has matured since the days of voice echoing and dropped calls; today, most providers offer call fidelity on par with traditional PSTN service. Industry standards for service reliability are high–as one analyst comments, “people are used to ‘five nines’–99.999 percent uptime.” The best VOIP service providers adopt failover measures and Quality of Service (QoS) monitoring to ensure performance. In addition to appropriate bandwidth allocation, a reliable VOIP provider may offer hardware upgrades such as echo-cancelling VOIP PBX software and enhanced security features.
  5. Features. Review advanced VOIP features as a point of comparison between VoIP providers. Many service plans come standard with advanced features such as auto attendant and “find me-follow me” call routing. Hosted VOIP providers may offer these features on a pay for usage basis, allowing clients to pay for only the features they use or need.
  6. VOIP Costs. Last but not least, evaluate the VOIP costs between different providers. On-Premise VOIP systems often have a higer price tag, s they offer in-house control of the infrastructure and cost savings down the road. Managed VOIP and Hosted VOIP removes this barrier of entry, offering small and medium size businesses with pay-as-you-go subscription plans so they can take advantage of the benefits of VOIP.

 The VOIP service providers are skilled at developing VOIP solutions designed to accommodate small businesses of all sizes, structures, and stages of VOIP adoption so that every business can realize the value of VOIP services.

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VOIP Phone Systems Come Of Age

Tuesday, March 2nd, 2010

VOIP phones are no longer just a low cost alternative for small business and consumers. With the increase in adoption by large enterprises Business VOIP phone systems have come of age. The popularity of VOIP phone systems as a unified communications tool and its potential to transform businesses, both large and small, in the next decade is evident by the actions surrounding VOIP providers in 2009.

February 2009 saw the peer-to-peer VOIP provider Gizmo5 integrate Skype addresses with SIP calls. While talks with Skype were going through troubled waters, Google jumped in to acquire Gizmo5 for $30 million, expanding its customer base and giving Google Voice just what it lacked – PSTN links for inbound and outbound calls to real phones.

Business VOIP service providers saw double digit increase in sales in 2009 from 2008. This proves that more businesses are taking to VOIP to increase productivity while reducing costs. Industry experts predict VOIP will be the “technology and industry of this new decade” and will witness explosive growth from 2010-2020 with market penetration reaching 79% by 2013. US service providers offering hosted VOIP phones are seeing 43% year-over-year growth.

The ability to combine both
the data and voice networks into a single network is a major economic driving force
in the rapidly growing move to VOIP.

The ability to combine both the data and voice networks into a single network is a major economic driving force in the rapidly growing move to VOIP. In addition, many businesses have realized the wisdom of integrating VOIP with CRM solutions for improving customer satisfaction. They are equipping employees with VOIP phones to connect from remote locations, thereby increasing business productivity as well.

While VOIP is revolutionizing voice and data communications, it does represent some thorny security issues that need to be dealt with properly. Some of the challenges dogging VOIP are lack of high fidelity, audio quality, service failure due to network outages, security vulnerabilities such as caller hacking, Spam Over Internet Telephony (SPIT), spoofing, and Denial of Service (DoS).

Most VOIP providers are making big efforts to put adequate security measures into place. Most of them are not up to the level of reassuring customers fully, though. This is why it is important that you consider security as one of the factors when choosing VOIP for small business.

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Business VOIP Evolves Into Unified Communications Systems

Saturday, February 20th, 2010

Business VOIP Phone Systems have evolved into “unified communications” tools  that simplify and integrate all forms of business communications—phone calls, faxes, voice mail, e-mail, web conferencing and more- and can be delivered via any medium and to any device. For example, one can receive a voice mail and choose to access it through email or receive it as an SMS text message on a cell phone.

When considering VOIP, the overall goal should be to optimize business processes, reduce the response time, manage information flows and eliminate media dependencies. For example, an important action that takes one day to complete but is received a day late, takes two days to complete. Unified communications efforts aim to reduce that delay as much as possible.

In addition, VOIP providers rave about the following benefits:

  • Ability to rout phone calls over existing data networks to avoid the need for separate voice and data networks.
  • Conference calling, IVR, call forwarding, automatic redialing, and caller ID features that traditional phone systems companies normally charge extra for, are available free of charge with VOIP phone systems.
  • Reduced Costs – while regular telephone calls are billed by the minute, VOIP calls are billed per megabyte (MB) sent over the Internet.
  • Transmit multiple phone calls over a single broadband connection without the need to add extra lines.
  • Integration with other services available over the Internet, including video, web or audio conferencing, managing corporate address book etc.

The evolution of  business VOIP service providers into unified communications systems companies has helped businesses streamline information flow and reduce response times. Human delays are also minimized or eliminated, resulting in cost savings for the business. Unified communications also allows for more direct collaboration between co-workers and with suppliers and customers. This enables possible reductions in business travel, especially with video and web conferencing, reducing an organization’s carbon footprint.

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Performance to Move Forward

Friday, January 29th, 2010

Businesses are adopting various cost cutting measures to stop the bleeding as we emerge from this deep recession, while staying focused on customers who have some buying power in this tough economic climate. Is this even possible?

It sure looks like a tough balancing act. But, that’s where business leaders and entrepreneurs show their mettle. Innovative and savvy enterpreneurs make sure their business ventures continue to serve customers profitably. Take a look at how e-commerce solutions and outsourced call centers have helped businesses flourish despite the recession. 

Many businesses have closed down their physical locations while still keeping an online presence. A professional website design firm can help you get started. SEO companies can make sure that the website content is optimized for tier 1 search engines so that your business website appears higher in organic search engines and attracts the relevant traffic. Internet marketing firms can get you additional qualified visitors by placing pay-per-click ads in paid search and rich content websites.

With an e-commerce solution, businesses can expect to achieve higher profit margins while selling the same products and services as they don’t have any fixed costs. As maintenance costs of an e-commerce website are negligible compared to a brick-and-mortar store, businesses can focus on streamlining the order fulfillment process. Here, logistics companies can save your business time and money by taking care of your warehousing, packaging, and distribution needs.

Collaboration and sharing of ideas is integral part of every business. However, it no long requires for people to travel from remote offices  to a common location. Unified communications such as VOIP and web conferencing technologies are making it easier  for employees to teleport instead of all of them having to be present in the same location. These technologies are providing small business with huge cost savings by cutting and in some cases eliminating travel expenses.

Customers will always expect higher performance and better quality from their suppliers, vendors and service providers. Anything less would be expecting charitable donations from your customers. Advances in technologies are allowing small businesses to still serve these customers profitably while continuing to reduce expenses.

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From CFO TO CEO: What Does It Take To Make The Jump?

Wednesday, January 20th, 2010

The realities of the new economy are reflected in CFOs changing career goals. A recent survey revealed that considerably fewer CFOs today seek CEO positions than five years ago (5 percent in 2009 compared to 52 percent of CFOS surveyed in 1990).

While fewer opportunities exist for CFOs to make the jump to CEO positions, the skills and experiences CFOs possess make them strong CEO contenders in the changing economic landscape. 

CEOs are not made with cookie-cutters; it takes years of appropriate experience to build to that position. Here are some of the professional experiences that contribute to the making of CEOs in this new economy:

Internet Marketing

The clamp on marketing budgets for fiscal year 2010 is unyielding and businesses are trying to cut corners without compromising on customer acquisition strategies and customer loyalty programs. The pie is shrinking,  to make their companies grow CEOs will have to steal customers from their competitors. The internet allows CEOs to increase the return on advertising spend (ROAS) and customer profitability by reaching customers wherever they are online, generating qualified sales leads and closing deals with fewer heads and by minimizing waste. Focus on Return On Investment (ROI) initiatives are dominating these economic times. A CFO who can bring an appreciation of the cost and revenue anatomy of an organization is uniquely positioned to help with implementing efficient online marketing strategies such as social media marketing, SEO, pay per click, affiliate marketing to generate new revenues at much lower costs resulting in higher profit streams.

VOIP

Any business with a broadband connection can use VOIP phone systems to enjoy the same features as expensive PBX systems. Apart from the low cost of calls and user friendly features, VOIP phones reduce the need for travel as they have built in advanced capabilities like video and web conferencing and require only one network for voice and data; they also allow easy integration with CRM applications.  The person who can articulate how an organization can make the transition from the traditional systems to the new ones and can do that with some eloquence, who can exhibit the courage to cut costs without creating significant insitituional trauma is one who exhibits the kind of leading-edge mentality needed by a CEO in 2010.

Call Centers

What is one thing that small and medium businesses with limited budget and resources have in common with Fortune 500 companies that boast of thousands of customers?  It is probably the common conundrum of how to serve existing customers profitably. Many businesses, these days, are turning to 24/7 call center companies that can handle large volumes of both incoming and outgoing customer calls to address this challenge. A call center essentially engages in receiving and resolving customer complaints. Customers hardly ever call to express satisfaction in a company’s products or services. However, what if these dissatisfied customers are somehow tapped and turned into life-long customers of the company. This is exactly the business proposition of call center companies. CEOs must have a tolerance for risk and be willing to try new things, including outsourcing customer service to outsourced call centers that operate round the clock to enhance customer loyalty.

CEOs have to balance the financial imperatives with the realities of the economic times and resolve conflicts that arise between operations and finance, which all fall in gray areas of managing a business. Making the jump from CFO to CEO takes a lot of energy and commitment and a willingness to do whatever it takes. Some individuals, once they discover the actual job requirements of the corner office, find they do not want to be CEOs after all.

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Small Business Gems For Year 2010

Wednesday, January 13th, 2010

The year 2010 is a harbinger of hope and marks a gradual shift towards a economic recovery. Businesses are focusing on active promotion of their products and services with renewed energy. The power of the internet is being optimized to increase the income potential of businesses and to build a loyal customer base.

Three profit-making avenues businesses can’t afford to miss in 2010 are:

1. Social media marketing

Statistics predict a massive boom in social media activity in 2010. Internet marketers can ride this wave to increase website traffic and generate more conversions. Posting attention-grabbing articles on social media networks can create interest in a brand name, leading to inbound links and more customers for the business. Furthermore joining business networks and subscribing to get qualified business leads, sales leads and networking with businesses in your industry is a no brainer. Studies reveal that consumers who are exposed to a brand via social media or SEO  are at least three times more likely to click and make related searches. Taglines also stick in the minds of people. They search for the brand using the tagline, providing the business with a less competitive keyword. Social media therefore is also an excellent search engine optimization  tool.

2. Internet marketing

Internet marketing drives more traffic to the website, and creates sales leads. Pay-per-click ads qualify consumers automatically while search engine optimization ensures the website has high organic search rankings and gets the attention of consumers searching on topical keywords. Creating inbound links and linking to reputed websites increases website rank and visibility. Affiliate marketing and registering on web directory listings is also an excellent way to direct interested consumers to your website.

3. VOIP

Even in the internet age, a phone call has unmatched value. Addressing a customer’s concerns over phone is more effective than sending a passive email. Businesses can reduce their phone expenses drastically by using VOIP phones  instead of traditional phone systems. VOIP phone systems offers easy maintenance and customization, cheap international calls, one network administration (data + voice), remote calling, low phone costs during travel, and videoconferencing.

Implementing these gems in 2010 can increase business profits without adding much to the expense line of your balance sheet. No business, large or small, can afford to turn a blind eye to such a wining strategy for 2010!

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Beat The Recession and Win in 2010

Friday, January 1st, 2010

Risk is an inevitable element in business. The recession has rocked small businesses to their foundation and they need to economize and strategize to increase cash flow and maintain operations. Advanced technology, outsourcing services and the internet offer businesses an alternative avenue for growth and expansion while keeping costs low.

Small businesses can build an online presence and acquire more customers by launching a Search Engine friendly website. Website designers and web design firms help businesses to build a website with SEO features in mind so that it appears higher in organic  search rankings  resulting in more visitors and potential customers from search engines like google, yahoo and bing without having to pay for the web traffic using pay per click marketing.

E-commerce companies help businesses supplement their brick-and-mortar stores with an online platform or even move to the internet completely. With e-commerce solutions, businesses can increase their customer reach and profits while dramatically lowering the cost of overheads.

Internet marketing companies work to increase the business’ visibility on the internet through PPC campaigns, social media marketing, behavioral targeting based online advertising, SEM, and other effective marketing strategies. Search engine optimization (SEO) also drives more traffic to the website.

Small businesses that have still not opened up to credit card payments are losing out on a large customer segment. Credit card processing companies can get you started by installing credit card terminals for credit card processing, implementing security features, and other related services.

VOIPse and web conferencing services are also ideal in the recessional environment. They are less costly but as effective as traditional systems. These tools also reduce travel expenses.

Depending on the needs, businesses should consider outsourcing payroll services, collection services, call center services, medical billing, and answering services to avoid the costs of infrastructure and additional in-house personnel. These services allow business owners to focus on the core functions of the business, and drive growth and expansion effectively by bringing expertise into the functions.

The key to beating the recession is maximizing on savings and cutting costs. However, maintaining quality in operations and services is as important or you’ll end up saving pennies and losing dollars.

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